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Five Use Cases for a 3D Video Wall System

June 04, 2017

Video walls are some of the highest-profile digital signage devices available today. And some customers are taking the high-impact nature of video walls to a new level by incorporating 3D imagery for a truly immersive and uniquely entertaining experience.

Today’s 3D video walls are a fantastic way to reach a large number of people in any busy area. And the newest displays don’t require 3D glasses, so everyone can instantly experience the 3D effect.

3D video walls are ideal for promoting a brand or a particular product, so they are well-suited for a variety of locations. Consider these five use cases for the technology:

1. Events.

Concerts, sports, exhibits and other events are a prime opportunity to wow people with 3D video wall technology. At event venues and museums, 3D video walls can be used to entertain guests while promoting a product or brand.

Many event venues leverage video walls to engage consumers through videos, music and interactive content. By tying the content to the type of event—such as a giant game of 3D Guitar Hero at a rock concert or a digital “driving range” at a golf tournament—the client can ensure that their message is reaching exactly the right audience.  

2. Tradeshows and exhibitions.

Industry-specific tradeshows and exhibitions are another natural fit for 3D video walls. For companies of all kinds who want to attract customers or partners, a high-profile digital display is one of the best ways to ensure a packed booth.

For example, a technology company could install a 3D video wall as part of their exhibit to display their various products. Part of the content could include a 3D game that uses gesture-recognition technology to guide the player through various activities. Not only would such a high-impact display create a memorable experience for the players; it would also draw a crowd of interested onlookers, creating buzz and helping to promote the brand even further.

3. Casinos.

Modern casinos are all about creating an entertaining experience for everyone, using a variety of different technologies. 3D video walls are providing a new source of fun in casinos with unique games and entertainment—all of which subtly promotes the casino’s brand, of course. 

4. Hotels.

Hotels are a perfect opportunity for using 3D video wall technology to engage and inform guests. Installed in the lobby, the system can help guests find information on area attractions, restaurants, events and more. In addition to serving as a “virtual concierge,” the display can also include interactive content, social media integration, a digital guestbook and more—all of which will create excitement and a lasting impression for guests of all ages.

5. Corporate headquarters.

A large corporation can make a significant statement by installing a 3D video wall in the lobby of their headquarters. Through lively 3D content, the company can promote its brand, provide “infotainment” to visitors and benefit from a unique way to communicate corporate news and success stories.

What other environments would benefit from a 3D video wall system? Have you experienced much interest from your customers regarding 3D displays?