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FAQ: Don’t overlook audio in your audio video designs

February 15, 2021

FAQ: Don’t overlook audio in your audio video designs
Pro AV solution providers historically focus more on video than audio when it comes to the solutions and services they sell. However, pro audio holds not only the key to larger sales, but also stickier customer relationships. Here's what you need to know to ensure audio isn’t overlooked in your audio video designs.

1. What is the "A" in pro AV?
Pro AV is a broad solution category that includes technology, content and other services designed to connect people and information for business and entertainment purposes. The "A" focuses specifically on the audio aspects of a solution, which many solution providers overlook as a revenue stream. Because of its broad applications, audio can be included as part of videoconferencing solutions, used in conference and concert halls, built into digital signage solutions and more.

2. Why should I offer pro audio in my audio video designs?
Audio is an often overlooked segment of the broad pro AV market so resellers could find less competition. However, it's important to note that what competition exists is experienced and often highly trained. Regardless, market conditions indicate an increasing need for professional audio solutions and integration. Specifically, the pandemic has changed the way consumers interact with digital signage and kiosks. With low interest in physical interaction with a public-facing device, some have turned to microphones and machine learning to capture audio from a user and then parse the audio into commands. Additionally, increased interest in remote learning in education, work-from-home initiatives and the move to small huddle rooms in offices often requires new conferencing/audio solutions.

3. Which markets are ideal for pro audio solutions?
Nearly every market needs pro audio solutions, although professional offices, education and retail are currently hot areas worth exploring.

4. How much money can I make selling professional audio solutions?
How much you make from selling pro audio solutions will depend on many factors. However, you can expect to see a 25% increase in your sales when you factor in not only the additional components you'll be selling but also the services you'll be required to offer.

5. Beyond audio hardware, what else is part of pro audio?
Unlike many other technology segments, pro audio leans heavily on sound engineering services required to ensure a solution adequately meets the installation space's needs. Not only will you find yourself installing hardware and software, you'll also program DSPs (digital signal processors), install acoustic treatments and more.

6. What resources are available to help me learn about pro audio?
Your first stop for education should be AVIXA, the audiovisual and integrated experience association. AVIXA provides education, certification and more to members. Additionally, many pro audio vendors offer training and knowledge bases. Finally, keep an eye on Ingram Micro's pro AV resource center.

7. What's the easiest way for me to get started selling pro audio?
Pro audio isn't a technology segment where you can wing it until you figure it out. Luckily, Ingram Micro offers its complementary audio video design service. Contact your Ingram Micro rep to get plugged into the process and receive all the certified professional assistance you need to take a project from concept to rollout.

If you'd like more information on the lucrative opportunities in pro audio, contact Tom Jones, Ingram Micro's pro AV expert.