Unlike some technologies that have applications in a few verticals, digital signage opportunities exist almost everywhere. We’ve talked about retail, healthcare, hotels and restaurants as markets worth your attention. Higher education (college campuses and universities) is another high potential market you might want to consider for 2018.
On-campus uses for digital signage
By their nature of being large sprawling campuses with many facilities and different uses, universities are perfect for digital signage. Here are just a few:
- The campus bookstore can use digital signage to share store hours, book exchange guidelines, advertising and more.
- Student activity centers and dormitories can use digital signage to share details of campus events such as club activities, movie nights, plays and more.
- Digital signage can be used in the cafeterias for digital menu boards and to display hours of operations and special upcoming menu items (e.g., Taco Tuesday). A television feed can share signage space to attract additional eyeballs.
- Educational departments (e.g., Business, Physics) can leverage digital signage in their buildings and hallways to promote their own events, initiatives, achievements, etc.
Prepare yourself for market nuances
Every vertical comes with its own set of unique challenges, and higher education is no different. Here are a couple things to keep in mind:
- Be prepared for sales growth. While you might start small with a university customer working with one of the above applications, it won’t take long for a successful implementation to catch the eye of other departments. Do a good job and you’ll quickly find yourself with multiple rollouts across the campus.
- Be prepared for a slow sales cycle. Campus heads, such as the president, might have questions regarding the impact on the entire school. Department heads will have their own questions. You’ll have to spend a lot of time addressing questions, showing your expertise and investing in the relationships. Even then, the project might need an RFP. Don’t give up. The hard work will be worth it in the end.
- CMS plugins exist specifically for higher education campuses. For example, the digital signage can be connected to the campus emergency alerting system and fire alarms. If alarms are triggered, signage can alert and inform students and faculty about the situation and give instructions.
If any of this sounds daunting, don’t let it keep you from exploring this lucrative market. If you need help understanding the hardware, networking multiple signage solutions together, setting up the CMS or having the right sales conversation with key stakeholders, Ingram Micro is here to help. Contact your sales rep today to begin cashing in.