If you’re a regular reader of our pro AV blogs, you know that we’ve been spending time discussing the great opportunity to sell digital signage to the healthcare vertical. From large healthcare facilities to small general physicians’ offices, digital signage has many beneficial applications and the sales potential for you is huge. However, before you engage with potential customers, there are some additional considerations to keep in mind.
Address ADA Requirements
One application we’ve discussed in the past is an interactive kiosk with a facility map for wayfinding. If projects like this interest you, you’ll have to keep ADA requirements in mind. For example, as you build an interactive signage solution, pay attention to the maximum height users in wheelchairs will need to reach for touch capabilities. It’s generally accepted that a device with touch capabilities should have a maximum height of 48-inches with a maximum reach of only 10-inches. Additionally, make sure signage or kiosk mounts don’t create an obstruction for someone in a wheelchair.
However, ADA isn’t just about people in wheelchairs. You might also want to consider blind users by allowing proximity sensors and speakers to help visually impaired users navigate the kiosk. The ADA has a lot of requirements based on different categories of devices and applications. It’s up to you to stay on top of these requirements to ensure your solutions are usable and safe.
Help reduce the spread of germs
Another important consideration for healthcare is cleanliness and sterility. Not only should touchscreens be easy to wipe clean, there are some manufacturers who add an antimicrobial coating that prohibits the growth of harmful microbes. If your solutions rely on peripherals such as barcode scanners, printers or have enclosures, you might sell products with similar antimicrobial coatings or ensure they’re at least easy to disinfect. Paying attention to such details could be a real differentiator for you.
Your state might have additional rules
Finally, if you have any healthcare customers in California, you’ll have to contend with the Office of Statewide Health Planning and Development (OSHPD), which sets construction and renovation guidelines for hospitals to ensure the safety of patients, staff and guests. If you’re looking for a shortcut to avoid navigating the complexities of OSHPD, there are some signage providers who have OSHPD-compliant displays that are already preapproved.
If you don’t have healthcare customers in California, your state might have its own version of OSHPD. Be sure to check for any facility-related regulations and guidelines that might apply to your customers.
Being successful in the healthcare vertical is no different than any other market—by having a deep understanding of the unique needs of your customers, you greatly increase your odds of winning business and maintaining it. For healthcare in particular, there are a lot of rules and regulations to navigate, but the payoff for your business can be boundless.