If you’re looking for an exciting new vertical to sell your Pro AV and digital signage solutions, it could be right in front of you. While many have targeted retailers, restaurants, transportation and education for their Pro AV sales, a larger market sits mostly untapped—the corporate office. According to census bureau data, there are more than 30 million corporations in the U.S. While not all will have the need for Pro AV solutions, the total addressable market is huge.
Here are three great opportunities in the corporate world you might be missing, as well as some tips to help get you started:
- Today, it’s not uncommon for corporate workers to be overwhelmed with the volume of information coming their way. Increasing amounts of interoffice communications, whether via email or chat, mean that critical messages often get lost among more mundane communiques. To combat this flood of information, corporations are turning to digital signage. Digital signage provides many benefits, but the most obvious is sharing important information in a clear and concise manner. Announcements, updates and other priority messaging can be pushed to displays throughout the organization, helping to keep employees and teams informed and aligned with business objectives.
- Another Pro AV opportunity in corporations is digital whiteboards. Historically used in education, modern whiteboards are collaboration tools built to helps teams communicate more effectively. Offsite workers can view the whiteboard being used in the office. Notes and even recordings of meetings can be archived and made available to those who missed the meeting or want to go back and review what was said.
- Effective conference rooms and meeting spaces need more than just digital whiteboards and digital signage. They need good microphones, speakers and cameras to accommodate videoconferencing and other corporate initiatives.
Tips for corporate Pro AV
If you’re interested in the corporate market, there are some best practices you should follow. Here are just a few that will point you toward success:
- Don’t build solutions in silos—There should be many stakeholders in a corporate environment. Make sure you have all departments, including IT, in your sales and planning meetings to ensure everyone’s needs are being met before a solution is implemented.
- Help develop a long-term content strategy—Many corporations don’t plan long term for what content will be displayed on their signage. Help identify potential uses, messaging and integration so content doesn’t become an issue down the road.
- Account for ADA—Interactive digital signage and interactive whiteboards should be implemented to comply with ADA requirements.
- Pay attention to sunlight—Digital signage often gets mounted on lobby walls and wherever free wall space is available throughout an office. Keep in mind that sunlight could affect readability at certain times of the day or year, rendering the signage ineffective.
- Prosumer might be good enough—Since most offices are only open during working hours, it might not be necessary to use displays that can handle 24/7 use.
To learn more about the Pro AV opportunities that exist in the corporate world, contact Tom Jones
, Ingram Micro’s Pro AV expert.