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Bet big on these 4 pro AV technologies in 2020

These technologies will play a big part in the $100 billion growth expected in the pro AV industry

January 20, 2020

Bet big on these 4 pro AV technologies in 2020
It’s an exciting time to be in pro AV. Most market projections and analyst reports point to global growth of nearly $100 billion over the next 4 years. If you’re hoping to earn a piece of that growth for your business, there are a few key areas you might want to focus on in 2020.

System on chip (SoC)-based signage solutions—It’s now common to see digital signage display manufacturers include an onboard computer to drive content within the display itself, eliminating the need to purchase, configure and connect a separate player. As a result, SoC-based digital signage and kiosks can have lower hardware and installation costs. In fact, according to Samsung’s report “The Total Cost of Ownership of Smart Digital Signage,” these costs can be reduced by up to 41% by using SoC displays as opposed to separate media players. With lower upfront costs, it’s easier for customers to make digital signage investments and it allows you to target that freed up capital for content creation and other professional services you offer.

Direct View LED (DLED)—It used to be that LCDs were best used for indoor signage and video wall applications, while LED was relegated to outdoor use. With the emergence of DLED—and continually lowered costs—solution providers have a strong option for applications of all types. Because DLED has no bezel and comes in various sizes, it’s possible to stack and connect panels to create unique video walls. Apart from configurability, DLED has higher maximum brightness and better color saturation than LCD. Finally, large display manufacturers are investing heavily in DLED, which will continue to drive costs down while capabilities improve.

Projection mapping—Projection mapping involves taking a 2D image or video and fitting it precisely on or around a 3D object. The results can be extremely eye-catching, which is why many industries have shown interest. According to research from MarketsandMarkets, the projection mapping market is expected to grow to $3.6 billion by 2023, at a CAGR of 21%. Few technologies in the pro AV space can boast such an increase. Companies like Lightform are finding ways to make the technology easier and more affordable to implement, so it’s something to consider adding to your line card.

Content management systems (CMS)—Hardware sales will only contribute so much to your growth; you need to supplement sales with services such as content creation and management. Understanding that many solution providers and customers struggle most with content creation, CMS vendors have been simplifying things with added templates, while making the overall solution more turnkey with integrations for dynamic content.

The knowledge that the above areas can provide you with growth in 2020 is simply the first step in your success. For assistance in turning this knowledge into action, contact Tom Jones, Ingram Micro’s pro AV expert.