Customers today have more complex digital signage needs which, thankfully, the technology has evolved to be able to accommodate. However, added complexity means that potential pitfalls are around every corner. Take, for instance, the hotel vertical. The scope and variety of hotel signage applications can spell trouble for those who jump into projects without proper planning and execution. To increase your chances for hotel digital signage success, avoid these common mistakes.
- Lack of a site survey—A thorough site survey should be conducted before every project. It’s critical to have a detailed inventory of existing networking infrastructure and to ensure you’re meeting all relevant codes and regulations required by the customer and industry.
- Not accounting for the operating environment—Ensure your signage solutions don’t get overpowered by sunlight. Hotel signage is often placed in lobbies and other common areas that can be negatively impacted by sunlight depending on the time of day and year. Additionally, keep in mind other potential factors such as heat, cold and humidity, requiring special hardware and enclosures.
- Overlooking ADA requirements—Interactive signage should meet all Americans with Disabilities Act requirements to ensure no hotel guests are prevented from using the solution.
- Missing integration opportunities—Speak with key stakeholders in the hotel to ensure you’re not overlooking line of business applications that could be integrated with the signage CMS. Bringing together signage and existing room scheduling, dining menus and event calendars can take hotel signage to the next level of usefulness.
- Not considering content—Don’t leave content to chance. Work with your customer to establish a plan, identifying who will be responsible for producing, creating and managing content. You might also want to offer 30-, 60- and 90-day plan services to help get them started.
- Overlooking power and networking requirements—It seems obvious, but solution providers sometimes forget to ensure adequate power and networking is available at the site of the hotel signage application.
- Missing upsell opportunities—Don’t leave money on the table, especially if it can be used to add value or improve the solution. Most hotels will need some combination of networking, security, content management, video surveillance, unified communications and professional services.
- Not taking advantage of Ingram Micro’s complimentary digital signage design service—Remove any guesswork by tapping into Ingram Micro’s team of experts for complimentary design assistance.
Don’t let complex hotel requirements stand in your way of digital signage success. Keep the above mistakes in mind and know that if you have any questions, Tom Jones
, Ingram Micro’s pro AV expert, is just an email or phone call away.