As the pro AV and digital signage industry continues to undergo a paradigm shift in the way information is exchanged and communicated, value-added resellers (VARs) are being challenged to remain ahead of the curve by making sure they are offering the most in-demand products and services to their customers.
For the longest time, setting up meetings meant incorporating pro AV staples like projectors, monitors, cameras, media players, lights and other bulky hardware into the communications environment.
These days, there's less demand for meeting rooms because now meetings can happen anywhere and at any time.
And all that change is due to two important trends:
VARs will still be approached to provide digital signage solutions to fast-growing vertical markets like retail, education and hospitality.
The requests for mobile video applications, however, are becoming more important, especially to corporate enterprise endeavors that are time-sensitive.
That puts VARs in a unique position to suggest effective mobile video applications to better help customers communicate, collaborate and market their products right now.
Whether it's called "wireless presentation" or "unified communications," it's all about BYOD in order to share documents, videos or other presentation media with meeting participants logged in remotely.
For simple impromptu video chats, nothing beats FaceTime built around the iOS platform for quick video calls using Wi-Fi or your own network connection.
Its simple interface is easy to use and already integrated within iOS mobile units and doesn't require any complicated setup or additional software.
Its only downfall is that it doesn't offer the bells and whistles of other applications or the ability to conference in more than two people like Skype does.
Google Hangouts, on the other hand, allows you to conference with up to 100 other people via Wi-Fi and mobile networks.
Users can share photos and have the app integrated into their Google+ profiles.An extra nicety is that the service operates across platforms and whether you’re using a smartphone or tablet.
Video Editing Apps
Our video-centric lives are conditioning us into thinking every video display, no matter how large or small, will do something with a simple swipe of the finger.
Take, for example, the classic 30-second elevator pitch where the goal is to get someone to hire you or buy something from you.
Tablets and smartphones lend themselves wonderfully to this concept if you're using the right video app. The reason is that video has one of the highest conversion rates of any medium.
Apps like Magisto, Animoto and Nutshell are all intuitive and easy to use and work on the Android or iOS platforms. They are very useful video apps for creating quick sales-oriented video pieces that can be viewed anywhere and can be posted to social media accounts.
iMovie is an iOS video editing app that is simple but produces "Hollywood-style" movies made from videos and photos stored on a mobile device.
The only drawbacks of this app are:
- it only works on iOS-driven mobile devices
- it is time-consuming to produce a quality video
- it takes up 704MB of space on a phone
As BYOD continues to evolve and computing capacity increases, greater emphasis will be placed on developing more powerful presentation apps that will enable the user to send video, show a PowerPoint presentation or conduct a meeting from the palm of his or her hand.
Which video apps have you been suggesting to your customers lately?