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An Intro to Digital Signage Kiosks for Solution Providers

April 15, 2017

The expectation for the digital signage industry is that it will be worth almost $24 billion by 2020, fueled by an expected growth rate of 8.18 percent between 2015 and 2020.

The bulk of that growth is being generated by the adoption of interactive displays, such as kiosks, for applications in retail, hospitality, industrial, healthcare, government, corporate, transportation, education, entertainment and other verticals.

Regardless of how they are deployed, digital signage kiosks are capable of delivering a one-two punch in that they are being manufactured to be as aesthetically pleasing to the eye, as they are effective communication vehicles that drive sales and provide valuable information.

Here are a few ways for solution providers to explain to customers just how useful interactive kiosks can be when deployed as a digital signage solution:

Kiosks for wayfinding

LCD display panels and video seem to be popping up regularly in busy airports, bus depots and train stations. Interactive kiosks can enhance the passenger travel experience by helping people get to where they need to go safely, efficiently and effectively. And many interactive kiosks go a step further by featuring sleek shapes designed to complement architectural features of the facility where they are deployed.

In airports, wayfinding encompasses a number of areas, including moving travelers across terminals, to and from gates, through security and to popular destinations in the airport such as restaurants and shops. These same screens are often used to provide not only wayfinding information but also advertising, news and weather updates.

Self-serve for hotels and QSR

Hotels have always differentiated themselves by the level of service and amenities they offer their guests. And in many instances, the perception of service levels starts with the front desk staff.

Yet some hoteliers are circumventing the traditional check-in experience at the front desk in order to give guests more control and a better first impression. Some brands such as Citizen M Hotels and HTL Hotels, for example, have done away with the front desk altogether, opting instead for self-service kiosks that are integrated with mobile check-in processes and pre-paid bookings.

In an effort to rebrand and reconnect with younger customers, quick-serve restaurants (QSR) like McDonald's are expanding the use of digital menu boards and self-order digital signage kiosks. The company has even rolled out a "build your own burger" offering based on touchscreen technology.

Event registration

Who doesn't remember the days when corporate events and industry symposiums required several people to check in attendees, hand out literature and supply badges? While those days have not completely disappeared, those tasks are quickly being managed using interactive kiosks.

Private kiosks can be used by attendees or staff to fulfill a number of functions such as check-in, badge printing, attendee registration, event payment, surveys and session attendance or to provide local information about the event. Almost all registration functions can be accomplished by configuring an attendee check-in kiosk and setting it up outside of a session.

Event management

Recently, digital signage kiosks have begun to hit the live-event vertical in the form of interactive digital entertainment at live sports and music festivals.

At a recent music festival in Chicago, kiosks were configured to allow sponsors to play videos, brand the exterior of the unit and create customized content. Interactive sponsor opportunities included a “selfie” photo feature and informational event apps. The selfies even had a branded frame that fans could share via email or social media websites like Facebook.

At many sports stadiums in the U.S., state-of-the-art, self-service digital kiosks are being used to help fans find venue maps, restrooms amenities and vendors. These digital signage kiosks are also being used to purchase upgrades and merchandise and to place food and beverage orders.

As end users become more accustomed to interacting with digital signage kiosks, the future for these incredibly useful and engaging digital signage solutions will undoubtedly become more commonplace.