As video walls continue their strong growth, many features that were once considered futuristic are now becoming more mainstream. Considering today’s impressive video wall technology, where do we go from here?
Like the rest of the digital signage industry, LCD video walls will probably continue to evolve at a quick pace. Throughout the industry, value-added resellers (VARs) like yourself are excited to see what the future will bring. Let’s take a look at some of the possibilities:
1. Video walls everywhere.
Maybe they won’t be everywhere, but video walls are highly likely to keep growing in popularity, especially as screen prices fall. That means that an LCD video wall isn’t only in reach for your higher-end customers; soon, even smaller retail shops, corporate offices and educational campuses will be looking to invest in video wall technology. For VARs, that can only be a good thing.
2. Advanced motion detection.
Today’s video walls can already incorporate motion control, enabling the end user to interact with elements on the screen using the movement of their arms or entire body. But the LCD video wall of the future will take motion detection a step further with more fine-tuned tracking abilities. This will enable users to interact with the video wall using their hands, gestures or even facial movements.
3. Multi-wall integration.
Imagine going beyond a single video wall and creating an entire room of LCD video walls—all of which seamlessly interact with one another. At a few of the larger digital signage tradeshows, we’ve seen hints of this capability on the horizon, with end users able to interact with and control elements of the system using motion detection. The result looks almost like the technology used in “Minority Report,” and we’re excited to see it come to life.
This kind of installation will probably be cost-prohibitively expensive for the next five years or so. But as technology advances, expect to see these types of video wall systems in use in high-end shopping areas, entertainment venues, museums and more.
4. Seamless, all-in-one displays.
Here’s one feature that’s already in the works: improved multi-use video walls. Picture a single large screen that can display a movie or advertisement, stock tickers, social media feeds, weather reports and anything else your clients require. As video walls evolve, these capabilities will get even more seamless, easy to schedule—and affordable.
5. ‘Smarter’ video wall software.
Current video walls don’t know how many people have looked at its content in a given hour. They can’t tell your you how many of them were men and how many were women, or their average dwell time. But in a few short years, these kinds of capabilities will be the norm.
Further down the road, we might start to see software that can gauge people’s reaction to various content using facial detection technology. The screens might also incorporate voice analytics in order to “listen” for certain key words and feedback. In the emerging world of “smart” devices, it’s only a matter of time before video walls receive some new layers of intelligence.
What features do you think will be part of the LCD video wall of the future? What are a few advanced capabilities that you would love to see become mainstream?