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8 Questions VARs Should Have Answers to About Video Wall Technology

January 07, 2017

8 Questions VARs Should Have Answers to About Video Wall Technology

The global video wall market is growing at a rate of about 25 percent a year, according to a recent study. For value-added resellers (VARs) who work with video wall technology, this means a flurry of activity in 2015 and beyond.

Video walls are increasingly complex and advanced, so many of your customers will have a whole host of questions for you before investing in the technology. Here, we count down eight important questions you should have answers to about video wall technology:

1. What’s the point of a video wall anyway?

For any organization that’s looking to promote itself in a big way, video walls are now the standard. They are high-impact and attention-getting, due to their sheer size, and they enable organizations to communicate more information than your typical small-scale digital signage.

Video walls are fantastic for a variety of uses, such as:

  • Donor walls in healthcare and educational facilities
  • Educational/infotainment centers in museums
  • Advertising and marketing in retail and hospitality locations
  • Streaming content and live video at event venues

2. Aren’t video walls cost-prohibitively expensive?

Not anymore. With the cost of digital screens falling every year, video walls are now more accessible than ever. Even larger displays, such as 85- and 95-inches, are increasingly affordable, which helps customers simplify their video wall project with fewer screens. This helps keep both up-front and long-term costs to a minimum.

3. How can a video wall possibly provide ROI?

Video walls can definitely have a measurably impact on a business. In various video wall applications, ROI might come from, for example, increased buying activity, more successful promotions, new donors, improved brand recognition and more.

4. Why do bezels matter?

Bezels are the “frame” of each screen in a video wall and, when put together, form a grid pattern over the entire video wall. Over the last several years, new innovations in digital displays have led to ever-shrinking bezel sizes. For video wall customers, that means a more seamless, aesthetically-pleasing video wall, without heavy gridlines that obstruct the content.

5. How big should we go?

Even in the world of video walls, bigger isn’t always necessarily better. For some customers, going too big might overwhelm the viewer’s eye or detract from other features in the room. Work with each customer to find the right size for their facility, needs and, of course, budget.

6. I can supply my own content, right?

Tread carefully when answering questions about content. Many of your customers might be fully equipped to supply their own high-quality, video-wall-worthy content. However, others might require a little help.

Since video walls are super-sized, they require specially-planned and ultra-high-resolution content. With such a high-impact display, you want to make sure that your customers’ content is up to the task. So, be prepared to offer some careful guidance around video wall content, and, in some cases, to recommend a professional content developer.

7. How creative can we get?

Extremely! Video walls can be any shape or size you and your customers can imagine. Today’s video walls are amazingly adaptable, and customers are really starting to flex their creativity with awesome displays like these.

8. What’s the upkeep like?

The maintenance requirements are the same as any digital signage. However, with more components and greater complexity in play, your customers will be well-served to partner with your company for ongoing maintenance and technical support.

What other common questions have you encountered about video wall technology? What are some of the more surprising requests you’ve had?