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7 Ways to Use Professional Audio Video in Entertainment Venues

January 27, 2017

Professional audio/visual technology is experiencing growth in many large market segments, namely corporate and enterprise offices, education, government and military, and entertainment, according to a 2013 report by InfoComm International. In fact, 43 percent of systems integrators said their company is involved in ProAV projects in the entertainment industry – which includes performance venues, convention centers and sports arenas – making it one of the top market segments for ProAV technology.

Even if your company isn’t already involved in the ProAV entertainment market, there is still plenty of opportunity to build this segment of your business. Consider just some of these ways in which ProAV technology can be used in entertainment venues:

1. Live sound systems

Every good entertainment venue needs a professionally-designed and installed sound system to provide attendees with clear, understandable music, speech and other audio. This is true in concert and performance venues, sports stadiums and any other large facility. The equipment required will include speakers, amps, mixers, signal processors and anything else required by each specific facility to maximize the sound quality.

2. Projected video

Today’s large entertainment halls can seat tens of thousands of people. This means that many venues will benefit from large screens with projected video, which enables all attendees to have a clear view of the action. While a growing number of customers are opting for digital signage in these types of installations, projected video can also provide a lot of value – sometimes, at a lower price point – and can easily be installed with just a few projectors and screens.

3. Lighting

The right lighting can make or break an entertainment facility. It sets the mood, enhances performances and is vital in an emergency. In the entertainment venue industry, lighting systems can range from relatively simple stage and seating lighting to fully automated and carefully orchestrated systems that align with music and performances. Professional lighting equipment can include stage lighting, dimmers, controllers, trusses and more.

4. Whole-house audio

Many entertainment facilities require multiple “zones” of audio. For example, a sports venue might broadcast audio from the play-by-play announcer throughout the interior of the stadium but want to run audio from the televised broadcast of the game within the venue’s bathrooms and shopping areas. This type of system is becoming increasingly popular, and requires careful consideration of each customer’s unique needs and building design.

5. Broadcast or recorded video and audio

From football games to concerts, plays and high-profile lectures, many of today’s entertainment events are recorded live and, often, broadcast on television or online for a broader audience. This type of specialty system would require mixers, converters, mics, cameras, switchers and more.

6. Video conferencing

Many entertainment venues double as event facilities, housing conferences, tradeshows and other exhibitions. In these cases, your customers might want to integrate video conferencing technology into their ProAV system in order to maximize their attractiveness to a wide range of clients. Video conferencing technology for an entertainment venue would include cameras, speakers, codecs and processors.

7. Building automation

A growing number of customers are wanting to integrate building automation capabilities into their ProAV systems to maximize efficiencies and save time and other resources. This might include automated HVAC systems, lights that adjust according to the time of day, window shades that block late-afternoon sun and more.

In your experience, what are the most sought-after aspects of a ProAV system in the entertainment industry? What types of venues have you worked with most frequently?