For most professional audio-video projects, the quality of the projector is a make-or-break piece of the puzzle. After all, projected video and images, videoconferencing and even signage won’t fulfill its purpose if it’s washed out, blurry, illegible or distorted. That’s why recommending the right proAV projector for each customer is vital.
As a value-added reseller, your opportunity lies in recommending proAV technology that is best-suited for your customer’s needs. So, when doing your research on projectors, it may be helpful to keep these key features in mind:
Right-sized for each customer
Today, pro AV systems are found in such a wide variety of facilities, manufacturers are now offering projectors for every size room. Depending on the needs of your customer, they may require a projector that is ideal for business and education, offering crisp video and images in small to medium-sized conference rooms or classrooms. Or, they might require a “short throw” projector that can be squeezed into tradeshow booths and small rooms.
Meanwhile, larger facilities, such as auditoriums, and customers who will be using projectors for digital signage will require a more powerful device with increased brightness, flexible control and multiple mounting options.
The ability to produce crisp, clear images
The clarity of images projected depends on several factors. You’ll want to specify a projector that has an appropriate number of lumens, which corresponds to brightness. These days, 5,000 lumens has become the new standard for brightness in larger facilities and conference rooms. Some spacious churches or auditoriums might require 6,000-lumen projectors, while smaller meeting rooms may only need 2,000 to 4,000 lumens, which is typical of most portable projectors.
Higher color light output
An increased color light output also corresponds with the perception of an overall brightness and clarity. Several projector manufacturers offer increased color light output which, depending on the facility, may be something that your customer requires.
Be sure to recommend a projector with the appropriate resolution. Larger facilities will typically require projectors with an XGA (1024 x 768) resolution, which is perfect for displaying large text, video and images. However, if a customer needs to display widescreen content, you might be better off using a projector that offers WXGA (1280x 800) or HD (1920 x 1080) resolution.
Ease of use
It’s important that each projector is relatively easy to use, especially when you take your customer into account. Will it be run by IT staff during corporate events, or by members of a church council at a place of worship? Ease of use will also come in handy in the future; the simpler a projector is to use, the easier it will be to troubleshoot.
Ease of installation
Do yourself a favor and also look for a projector that is well-reviewed as being easy to install. This will minimize installation time so you can move on to other aspects of the project.
You Tell Us
What other features do you view as must-have for a proAV projector? What features tend to be most important to your customers?