Digital signage is big business these days. And over the next six years, the technology is expected to grow at a compound annual rate of 8.9 percent, according to a March 2014 report by Markets & Markets.
As a value-added reseller in the digital signage market, now is an important time to differentiate yourself from your competition. To keep your existing customers on the leading edge of the technology, and to continually attract new business, it’s important to implement the new features and capabilities that consumers demand.
To stay up to speed on the market, consider these five tips for tweaking your digital signage system displays:
1. Maximize User-friendliness
Digital signage should be user-friendly for both consumers and your customers. Be sure to always specify software and content management systems with intuitive, easy-to-learn user interfaces.
Also, consumer ease-of-use in mind keep at every turn. If you’ve already deployed a system that feels a bit too busy or complicated, talk to your customer about scaling back the content. End users should never feel overwhelmed or confused by digital signage. When in doubt, stick to technology and content that you would immediately understand if you were a first-time user.
2. Go Interactive
Right now, interactive digital signage is one of the fastest-growing segments of the industry. Consider whether there is a way to incorporate it for your existing customers. Of course, a non-touchscreen display can’t be transformed into a touchscreen. But many installations can be transformed simply by adding an interactive component or two.
Remember, though: It’s not just a matter of throwing a few interactive screens on the wall. Interactive needs to serve a specific purpose and cater to the user. The goal, as InfoComm International puts it, is “allowing people to interact with the environment in the most natural way” possible. To achieve that end, be sure to check into some interactive digital signage best practices to help get you started.
3. Get Mobile
Mobile integration with digital signage is especially big in the retail industry. Customers are beginning to expect a consistent experience with a given store, no matter how or where they shop. Today’s digital signage technology lets customers seamlessly transfer content from a digital sign to the consumer’s smartphone or tablet. Or, they’re taking this “omni-channel experience” a step further by leveraging QR codes and text messaging capabilities.
Many of these new tools can be added to a digital signage system after it’s already been installed. Although integrating mobile capabilities into existing technology may be a bit time (and budget) intensive, for certain customers it will pay off big in the long run.
4. Leverage Live Data and Information
Adding live information streams is an easy way to “modernize” a digital signage system. Today, a growing number of consumers expect real-time web content to be integrated with the signage they see every day. Depending on your customer, you might consider adding information such as social media feeds, news and stock exchange data, traffic or even weather.
5. Incorporate Analytics
Analytics is one of the current drivers of the digital signage industry, so now is the time to get on board. By incorporating the ability to analyze the success of a digital signage solution, your customers will be able to measure ROI, plan content more effectively and learn about their end users habits. Look for analytics software that can be integrated with a wide range of systems and digital devices, which will enable more of your customers to take advantage of the technology.
What display changes do you think would have the greatest impact on the success of a digital signage deployment? What have you found are the easiest ways to tweak your digital signage system displays?