When it comes to selling IT, all too often solution providers fail to ask the necessary questions to fully understand the needs of their customers. We see this quite often with pro AV solutions, particularly in instances where the customer reaches out looking for a projector. Without adequate planning, a projection project can go from dazzling to disappointing. With this in mind, consider the following best practices when you create your next projection solution.
- Make sure you have the right lens—It really doesn’t matter how great the projector is if you don’t have the right lens. Long and short throw lenses (and “ultra” variants) can be used to ensure the image from a new projector hits its mark with the desired effect. Another consideration is the brightness of the projector. In large settings such as school auditoriums, you’ll want lumen counts of 10,000 and greater.
- Make sure you have the right screen—The amount of ambient light in the room, the distance from the audience, and the position of the projector and screen will all affect the quality of the images. Screens are available with different finishes to supplement a projection or diffuse it. Reflective finishes can enhance the image by bouncing it back at the viewer. Diffused screens spread the light evenly and have a wider viewing angle. Some screens use glass beads to make projected light extraordinarily brighter. There are many options for a variety of needs.
- Don’t overlook audio—It doesn’t make sense to invest heavily in a killer projector, the right lens and a great screen if the audio isn’t good. As with the other items we’ve already talked about, a site survey will help you determine what’s needed. Speakers used in an auditorium are different than what you’d use in a boardroom. Additionally, existing audio systems might be loud enough, but are they clear enough?
- Consider automation and lift add-ons—It isn’t always desirable to have the screen and projector in plain view when not in use. Automation solutions and lifts can draw projectors and screens up into the ceiling with the press of a button. Solutions can also be used to close blinds when the projector is being used.
- Consider wireless connectivity—Today, it’s often desirable (if not preferred) to connect tablets, smartphones or other mobile devices to projection systems, and this can often be done wirelessly.
Of course, these are just the most common considerations for a successful projection project. The best way to ensure success is by taking the time to fully understand the exact needs of your customers. The end result will most likely be a happier customer and upsell opportunities for you.