5 Non-Basic Components of AV Systems to Know
Advanced professional audio visual technology is really starting to come into its own. Consider the fact that even industry giant Microsoft is wading into the pro AV pool with its Lync platform for unified communications, and it’s clear that the industry is not what it used to be.
As the pro AV industry continues to evolve, competition among value-added resellers (VARs) is growing. Today, many customers want to go beyond basic video conferencing and projection capabilities. That’s why now might be the perfect time for you to enrich your product offering by delving deeper into AV technology.
Consider these five non-basic components of AV systems:
1. Comprehensive video presentation systems.
Beyond the basic audio and video systems that run independently, today manufacturers are providing comprehensive video presentation systems. These powerful, yet easy-to-use platforms are ideal for customers that require the most polished, professional presentation technology out there. This might include conference and event venues, large houses of worship and universities.
2. Touchscreen control systems.
Touchscreen technology isn’t just for digital signage. Many customers can effectively leverage it in their pro AV systems to help employees collaborate more effectively and quickly.
Touchscreens are perfect for demonstrating a new idea or walking people through complex concepts because they provide a unique “hands-on” experience. For example, a corporate customer might choose touchscreens for their conference rooms because they enable presenters to better communicate with listeners.
3. Unified communication platforms.
UC technology, such as Microsoft Lync, is quickly catching on. UC integrates real-time communication methods, including desktop sharing and instant messaging, with capabilities such as voicemail, email and SMS. The goal is to seamlessly connect various groups of people in an organization, regardless of where they’re located, to foster quick and effective communication, collaboration and document sharing.
In the case of Lync, customer are able to use their PCs, tablets and smartphones as video conferencing endpoints. Since the platform leverages Microsoft Exchange and Outlook – which most of your customers already use anyway – it can be quickly and easily used to deploy video conferencing throughout an entire organization.
The best part might be the cost-savings. With this type of solution, each new user (or set of users) requires only an incremental cost, rather than a significant investment.
4. Network operations centers.
Certain AV customers, such as those in transportation or critical infrastructure facilities, may require an operations center to provide situation awareness of the entire facility, all in one central location. These command-and-control hubs feature video walls for displaying surveillance footage and other data, two-way audio communications and more.
5. Sound reinforcement systems.
Some of your larger customers might require clear, impactful sound for large facilities, such as music halls and outdoor concert venues. These projects will push you to go beyond the basic microphone and speaker systems to also include technology such as amplifiers, signal processors, audio mixing systems and more.
Your biggest AV projects could require hundreds of microphones and thousands of watts of amplification. Be sure to choose best-in-class technology to ensure that your customer will walk away with a truly high-quality AV system.
What other non-basic AV technologies have you encountered? Which would you say is making the most headway with today’s customers?