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5 mythological disadvantages of video conferencing and how to sell around them

January 17, 2017

5 mythological disadvantages of video conferencing and how to sell around them

As remote and on-the-go communication technologies become increasingly vital for businesses, the popularity of video conferencing has grown. Today, many companies are taking advantage of the remote ‘face-to-face’ capabilities of video conferencing for customer support, sales calls, meetings and more. However, not all of your customers will immediately see the benefits of this emerging technology.

Selling video conferencing

As a value-added reseller, you have an exciting opportunity to bolster your business with video conferencing. However, since it is still a relatively new technology – which, for many customers, introduces a new way of doing business– be prepared to face a little resistance from some end users.

Overcoming perceived disadvantages

By being prepared for some of the typical customer objections to video conferencing, you’ll be more likely to help your end user see around them to the potential business benefits. Consider these common customer concerns, plus ways to sell around them:

1. Lack of personal connection

Some customers may feel that video conferencing takes away from the personal touch provided by in-person meetings. However, as technology progresses, the majority of consumers are becoming increasingly comfortable with remote communication, including texting, Skype and Apple FaceTime. Younger professionals are especially comfortable with this type of communicating, especially in business settings. Plus, it’s important that your customers realize that video conferencing should be only one aspect of a communication approach. In industries where face-to-face interaction is especially valued, such as sales, video conferencing can simply augment in-person meetings and phone calls, rather than replacing them.

2. Time zone differences

Sometimes video conferencing with people in other parts of the country or world can be difficult simply due to time zone differences. For example, a 3:00 pm meeting in the United States would be the middle of the night in England. Unfortunately, these challenges are inherent to any type of meeting style – not just video conferencing. Be sure to stress to your customers that with video, at least meetings can be done without any expensive and time-consuming travel requirements. And with that flexibility, hopefully end users can get everyone to agree on meeting schedules that are the least disruptive to all involved.

3. Unreliable Technology

Some end users are turned off to video conferencing because they feel the technology is too unreliable. After all, who wants to be in the middle of an important presentation when the video freezes up? Fortunately, video conferencing technology has greatly advanced in the last several years, and it’s now more reliable than ever. Plus, internet connection speeds are continuously increasing, which helps to keep video streaming smoothly.

4. Too much required training

Advanced video conferencing technology requires advanced training, right? Wrong. Today’s video conferencing systems are more streamlined and user-friendly than ever before. If usability is a big concern for one of your customers, address it head-on. Specify products that are easy to use and, when necessary, offer additional training once the system is installed.

5. Too expensive

You’ll probably hear this one from a wide range of customers, because so many people incorrectly believe that video conferencing systems are cost-prohibitive. Of course, as with any technology, there is an initial investment. But video conferencing is unique because it provides a relatively fast ROI, thanks to reduced travel expenses, improved efficiencies, better customer support and more.

Have you experienced any specific concerns from customers over video conferencing? What were they, and how did you handle them?