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4 ways to upgrade your pro AV business

April 20, 2020

4 ways to upgrade your pro AV business
Every solution provider occasionally experiences natural ebbs and flows to business created by seasons, budget cycles and, unfortunately, natural disasters. During periods when you and your team have spare time, why not make the most of it by investing in your future?

Here are 4 ways to invest in the long-term success of your business.

  1. Further your education

In an industry where many solution providers are battling to stand apart from their competitors, studying best practices and earning certifications are powerful ways to show customers and prospects you’re willing to invest the time and money to improve and remain current on industry best practices.

Having a continuing education program that includes industry certifications is a great way to show prospective and current employees you value them and are willing to invest in their growth. If you are the employee, it’s a great way to increase your value to the company.

Additionally, look for upcoming webinars from vendor partners, associations and Ingram Micro that can provide free education to your team on demand.

  1. Identify new technologies to sell

We all know it’s easier to upsell existing customers than to find and bring on new ones. A great use of your spare time is identifying new sources of revenue—especially if it’s recurring—from technologies and services you can add to your line card. Pro AV sits at the intersection of many complementary technologies waiting for your consideration. Unified communications, including the increasingly popular telehealth, is a great example. There are opportunities in networking, security, data collection/POS and managed services, among many others.

  1. Build a marketing plan

Marketing is often the business area that gets neglected when time and resources are short. When time opens, it’s a tremendous opportunity to build an actual plan. Work with your team to create a comprehensive list of customer pain points, then craft a plan that addresses those pains. Consider assets such as press releases, blogs, ebooks and whitepapers. Also, if you don’t already have one, develop an email newsletter template you can use to share the assets you’ll be creating. If you really want to stand out, consider launching a podcast.

  1. Build and strengthen partnerships

It’s never a bad idea to invest time and energy into your business relationships. Set up calls with your current vendor partners, sources of financing and your Ingram Micro team to share your plans, learn about theirs, and perhaps collaborate on future business initiatives.

By making strategic use of your downtime, you can significantly impact the future success of your business. If you’d like more information on certifications, new technologies, marketing best practices or how Ingram Micro can help you, contact Tom Jones, Ingram Micro’s pro AV expert.