Back in the 1970s and 1980s, management consultants first started encouraging their clients to solve the classic nine-dot puzzle where the goal was to link all nine dots using four straight lines or fewer, without lifting the pen and without tracing the same line more than once.
The exercise was meant to encourage participants to use lateral thinking?thinking outside the box?to solve the puzzle. Today, the catchphrase (or cliché, depending on whom you talk to) is widely used to encourage creative problem-solving behavior.
But in the multi-billion-dollar pro AV and digital signage industry, the ability to think outside the box is anything but cliché; it’s marketing gold as the field becomes more and more crowded with new vendors all wanting their share of the pie.
Take a look at four ways to effectively think outside the box with digital signage displays:
1. Try using different content software
Everyone is trying to make their content stand out in a modern and visually engaging way. But hoping for that end result and making that actually happen are two different things altogether.
Most content management systems rely on programs like PowerPoint, which is a really great program for delivering business presentations, but not necessarily for engaging customers with your brand.
There are hundreds of digital signage content software providers available for commercial use. The trick is to find content software that can provide the results that clients are looking for.
2. Try unique display arrangements
Digital signage has evolved as a communication medium where it’s well past the 2x2 square or 2x3 rectangular video-wall configurations. Digital displays are being installed in configurations that are both aesthetically pleasing and effective messaging platforms.
Some of the more innovative examples are the angled video-wall mosaic at Saint Xavier University and the vertical video-wall pillars installed at the Cosmopolitan Hotel in Las Vegas.
3. Think big and small
Some of the most memorable examples of digital signage involve huge, complicated installations like two video displays on the outside of elevator bank walls at Viacom’s offices in New York City. This digital signage consists of 16 55-inch LG super-narrow-bezel video-wall panels that constantly run content from Viacom’s popular brands or employee announcements.
At the other end of the spectrum is the LCD mouse. Yes, the LCD mouse, which features a small digital screen taken from a mobile phone that can show text and photos, albeit at a slow rate. The jury is still out as to how effective this gadget may be to the digital signage industry, but it’s likely that some astute marketer will find a niche audience somewhere.
4. Digital displays as art
While the majority of digital signage deployments are commercial, educational or for wayfinding in general, there are some uses for digital displays that are purely artistic in nature.
The one awesome thing about most digital displays is that they are wall-mountable, with relatively inexpensive mounting brackets. The purchase of a media player or compact PC provides more than enough computing power in order to handle video playback up to 1080p, photos and other entertaining options. You can also affix other media devices with video-out cables in much the same way.
Are your clients interested in setting up digital signage displays in unique configurations?