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4 ways IoT can supercharge digital signage

December 03, 2018

4 ways IoT can supercharge digital signage

According to research from Bain and Company, a global management consultancy, the IoT market will grow to $520 billion in 2021, more than doubling the $235 billion spent last year. That’s a pretty large pie. With one of the biggest barriers of IoT adoption being integration, there’s bound to be a large slice for you if you’re willing to go after it.

The great news is that IoT isn’t just a shameless cash grab. On the contrary, by integrating IoT devices with digital signage, you can create truly powerful signage solutions that vastly improve the businesses of your customers.

Here are 4 examples:

Retail IoT
Within retail, there are some very compelling uses of IoT and digital signage.

Temperature and weather sensors outside the store can be used to trigger signage for relevant products. On hot days, ads for cold soft drinks can display. On cold days, hot cocoa. On rainy days, an ad for umbrellas.

Using IP video cameras in-store, it’s possible to match signage content to the demographics of a customer approaching digital signage.

Taken a step further and incorporating a loyalty app and beacons, digital signage can be triggered based on the customer’s past shopping history or interests.

For retailers keen on analytics (they all will be sooner or later), the data from IoT devices being used across multiple locations can be collected and analyzed for corporate-wide business intelligence.

Within healthcare, there’s been a rapid increase in the adoption of biometric sensors, such as glucose monitors. These devices allow patients to take their own readings, which are reported back to their electronic health records.

Some doctors are using digital signage to show patients an overview of their health and treatments. Data from sensors can be fed to these displays. Additionally, hospitals can use digital signage to provide an overview of the status of monitoring devices attached to patients. 

Smart cities
IoT sensors that monitor traffic flow and patterns can be tied to digital signage to alert drivers to congestion, slowdowns or accidents automatically. Public transportation also can use sensors to alert riders to delays.

Endless possibilities
The real opportunity in IoT and digital signage is with applications that have not yet been dreamt. As someone who possesses specialized knowledge of a niche market, you and your team probably have the potential to create compelling solutions.

Spend some time talking to customers about their challenges and then see if there isn’t a “thing,” or sensor, that can be tied to digital signage to address their needs. In addition, feel free to contact Tom Jones, Ingram Micro’s pro AV expert, to brainstorm ideas on how you can earn your piece of the IoT pie.