Not long ago, digital signage was strictly used for display purposes. In its most basic form, the earliest screens were simply a digital version of static signage. But as the technology has progressed, its potential has grown exponentially. Today, your customers stand poised to take advantage of a wide range of advanced digital signage features—and one of the most exciting is interactivity.
Interactive digital signage holds many potential benefits for your pro AV customers, regardless of their particular market. Today, there are so many interactive features available; the technology truly features something for everyone.
Why are AV customers turning to interactive technology for their digital signage applications? The nature of interactive digital signage makes it ideal for advertising particular brands and products, as well as informational/educational and entertainment applications. That’s why these screens are becoming increasingly popular in places such as shopping malls, museums, healthcare and corporate campuses, schools, and even restaurants.
Here are the top four reasons why custom interactive digital signage can be the best bet for business:
1. Consumers have grown to expect interactive technology.
From smartphones and tablets to touchscreen laptops, today’s consumers rely heavily on interactive technology. That’s why so many simply expect digital signage to include interactive features to enable faster, easier navigation, or just to enhance the experience. When interactive technology makes sense in a given environment, you can be sure that consumers will flock to it and, most importantly, feel confident using it.
2. Interactive digital signage maximizes impact.
Whether your customer is advertising a certain product or providing wayfinding information, interactive signage is so much more impactful than traditional screens. It gives the user the freedom to navigate through the content at his or her own pace. And by making end-users part of the experience, you can ensure that the message of the content will be heard by many more users.
3. Interactivity takes engagement to another level.
Interactive digital signage draws end-users into the experience, thus making them participants rather than mere observers. This means that the effectiveness of the content is heightened, and end-users are much more likely to have a more memorable experience. In fact, studies have shown that by creating a more immersive experience, interactive screens encourage end-users to remember the content more clearly, which can have a direct impact on sales, brand recognition, and other areas.
4. Interactive displays offer rich marketing opportunities.
Many of today’s interactive displays offer the chance for your customers to capture invaluable information on consumers. For example, digital signage that enables social media integration could require the user to provide his or her name and email address. Or, a large video wall that features an interactive game could include a registration process with a few quick questions about shopping preference or brand recognition. This data can then be leveraged for marketing campaigns, as well as to gain insights into people’s preferences, shopping habits, and more.
Have your customers become open to the idea of interactive digital signage? In what verticals are you seeing the most interest?