There appears to be little slowdown in the demand for interactive digital signage solutions to promote products and help enterprises reach targeted audiences in an effective manner.
Related: 4 Ways to Include Pro AV in the Public Sector
In fact, demand is growing such that the industry is expected to be worth about $30 billion by 2024. Most of the demand is being driven by the retail and corporate sectors, but increasing government and public sector initiatives to install digital signage at various locations to support various initiatives are also driving industry revenues upward.
Whereas digital signage in the retail and corporate verticals is primarily used to sell products and services, public and government sector interactive digital signage networks are used to provide information and wayfinding to communities or to enhance cultural experiences.
Examples of these solutions are:
- Providing crime alerts, disaster and emergency information
- Improving interoffice and interdepartmental communication
- Decreasing perceived wait times in places like passport and DMV offices
- Wayfinding services in public buildings and streets
- Interactive educational and art exhibits
The following four examples help illustrate some of the best interactive digital signage use cases in the public sector:
1. Downtown D.C. Business Improvement District
Washington, D.C. is one of the most recognizable government capitals in the world. In addition to its sizeable “army” of federal workers, the city also attracts substantial tourist traffic?much of it pedestrian, especially during the summer.
The problem was that other than austere “hard” signage, there wasn’t much information pointing visitors to restaurants, hotels and nearby attractions. The Downtown D.C. Business Improvement District solved the problem with the initial deployment of 30 interactive kiosks throughout the city, with plans to expand as needed.
The kiosks provide news and alerts; shopping, restaurants, entertainment and transportation information; and features like translation, with 17 languages available.
2. Space Shuttle Atlantis Exhibit
Although NASA’s 30-year Space Shuttle program may be over, public interest still remains high. NASA wanted to find a way to showcase the rich history of the Space Shuttle program and spark the imagination of visitors young and old alike.
The solution was to create a state-of-the-art immersive experience at the Kennedy Space Center in Florida. The Space Shuttle Atlantis exhibit features more than 60 interactive exhibits utilizing touch-screen digital displays and full-size mock-ups of the Space Shuttle and Space Shuttle components like the rocket boosters.
One interactive exhibit even simulates what it’s like to dock with the International Space Station.
3. Cleveland Museum of Art Interactive Renovation
When the Cleveland Museum of Art embarked on a multi-million-dollar renovation, it sought to solve two problems:
- Boost the museum and the City of Cleveland’s public image as a center of high cultural assets
- Transform outdated museum spaces and prepare the institution to meet the needs of the public for the next 100 years
To achieve the second goal, the museum invested heavily in interactive digital displays, including a 40-foot-wide touch-screen video wall where as many as 16 people can independently interact and manipulate images of art.
The museum also encourages young children to explore art in its Studio Play Gallery, which makes use of interactive digital displays that help create portraits, collages and virtual pottery. The resulting artwork is then posted online where it can be shared via social media.
4. London Calling
Anyone who’s been to London, England, is likely familiar with its iconic red telephone booths. First introduced in the early 1920s, these globally recognizable phone booths emblazoned with a gold crown are undergoing a digital makeover.
With wired telephone service virtually extinct, the city decided to reinvent its public telephone and informational service network.
Starting in late 2016, more than 500 interactive digital phone booths will be deployed throughout the city. They will provide phone functionality, Wi-Fi and interactive maps via ultra-bright 70-inch screens.
These are just four examples of how interactive digital signage technology is becoming more routine in everyday life. Are your customers asking you about digital signage for public purposes?