As digital signage grows and evolves, you’ll probably encounter a few temporary trends that don’t have much staying power. However, savvy value-added resellers stand to benefit when they master those trends that are likely to become engrained in the industry.
This year is a good time to familiarize yourself with some of the most sought-after features of digital signage. Over the next several years, consider mastering these four digital signage trends that have plenty of staying power:
1. User-generated content.
In digital signage installations of all kinds, content that is provided by the user is becoming increasingly popular. It could take the form of social media posts, photos, comments and reviews, and other content.
User-generated content is a win-win: For your clients, it helps satisfy the constant need for fresh and relevant content and further engages the end user. From the consumer perspective, the chance to generate content is exciting and memorable and leaves a lasting impression of the experience and the brand itself. It also puts power into the hands of the consumer, who has an opportunity to share his or her experiences and broadcast his or her opinions.
2. Digital communication.
A strong working knowledge of digital communication protocol and infrastructure is a must-have in today’s AV industry. As companies and organizations of all kinds move more of their systems over to digital, now is the time to familiarize yourself with best practices for implementing and integrating digital signage and other AV devices in the most efficient, effective ways possible.
It’s also important to know how to optimize content for digital signage. Don’t think of a digital display in the same way you would a static sign. Make the most of the screen’s capabilities for video, audio and advanced capabilities. By making strategic use of digital signage, you will achieve a more successful level of communication.
Interactive digital signage is also here to stay. A display with interactive features also enables better engagement and provides a more memorable experience with your clients’ end users. In certain applications, such as wayfinding kiosks, interactivity can help the user gain information faster and more effectively than traditional digital signage.
Today, some of the most popular forms of digital signage interactivity include social media integration, gesture-controlled interfaces and touchscreens. Depending upon your customers, you might begin by offering displays that include one or several of these exciting capabilities.
4. Video walls.
Large-scale displays are leading the digital signage industry in many markets, with no sign of slowing down. Now is the time to add video walls to your product offering, regardless of your target vertical.
When working with video walls, take the time to learn best practices for design and installation. And never skimp on your content or resolution for video walls. Because these displays are super-sized, any errors or cut corners will be that much more obvious.
What digital signage trends are you planning to focus on throughout 2016? Which one do you think will be the biggest in your local market this year?