According to the “2019 AV Industry Outlook and Trends Analysis (IOTA) Global Summary” published earlier this year by AVIXA, the overall Pro AV industry will experience a 4.2% CAGR through 2024, reaching $325 billion (up from $247 billion in 2019). While we’ll have to wait and see if those numbers come to fruition, there are a few 2019 trends we can examine now, which play a significant role in the overall health of our industry.
- Direct view LED (DLED) took off like gangbusters
For years, we’ve heard that DLED was going to catch on and overtake traditional LED, but it finally happened in 2019, and for many reasons. According to Tom Jones, Ingram Micro’s Pro AV expert “DLED offers several benefits over other display types. For example, sunlight-readable DLEDs can reach 9,000 nits making them ideal for outdoor applications. Additionally, contrast is great—there are no bezels, they have longer lifespans and can be configured in a variety of ways to make video walls of all shapes and sizes.”
Despite the many benefits, it took a few years for some solution providers to wrap their heads around the fact that DLED isn’t the traditional low-resolution ticker we’re used to. Jones says that as the industry has come to celebrate the benefits of DLED in 2019, prices continue to drop, making the technology an excellent choice going forward.
- AV over IP is on the rise
Like DLED, the idea of AV over IP has been around for years, but there’s been relatively low interest until recently. “The slow adoption of AV over IP wasn’t because the technology was lacking,” says Jones. “It was mostly because solution providers didn’t have good public examples of implementations to duplicate for themselves.” While many solution providers were busy rolling out AV over IP solutions, only recently has the word spread about how powerful and profitable they can be.
Today, customers now see the benefits of AV over IP solutions. For example, IP-based technologies throw the concept of switching limits, inputs and outputs out the window. It’s now possible to have many inputs and outputs working on a network. Distance limits are also a thing of the past.
Additionally, Jones says he saw a significant uptick in solution providers offering managed Pro AV services. Using AV over IP technologies, these solution providers can provide remote confirmation, management and troubleshooting of Pro AV devices while earning a very healthy stream of recurring revenue.
- System on Chip (SoC) adoption reaches new heights
Jones estimates that SoC-based solutions reached industry acceptance in late 2018, but were widely adopted in 2019. Today, early adopters are now enjoying their second, and in some cases, third-generation SoC rollouts. In addition, Jones says that many manufacturers of external media players have shrunk their line cards as more display manufacturers continue to offer SoC-enabled solutions.
By eliminating an external player and reducing costs, digital signage that uses SoC is now more affordable and easier to install, opening new market opportunities for solution providers.
“2019 was a fantastic year for Pro AV,” says Jones. “These few trends aren’t showing signs of stopping, so I expect they will have a strong impact on 2020 and years beyond.”
To learn more about these trends and how they impact you and your customers, contact Tom Jones.