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3 digital signage trends that defined 2018

December 19, 2018

3 digital signage trends that defined 2018

For pro AV solution providers, there’s a lot to be excited about as we approach 2019. Looking back at the past year, there have been some considerable advancements in hardware and software that should create lucrative opportunities in 2019. We spoke with Tom Jones, Ingram Micro’s pro AV expert, to learn more.
 
Within the hardware category, Jones points to two trends that will continue to drive the conversation in 2019—LED video walls and system on chip (SoC)-based systems.

  1. Video walls and direct view LED (DLED) technology
Video walls, in general, have grown in popularity. In fact, according to research released earlier this year by Future Market Insights, the market for video walls is expected to experience a CAGR of 14.1% from 2017’s valuation of $3.7 billion to 2027’s valuation of nearly $14 billion.
 
“What was once reserved only for large enterprises due to the high cost and complexity of implementation is now available at all price points,” says Jones. “A significant contributor to increased adoption has been the rise of DLED displays. Manufacturing costs continue to drop thanks to the tangential consumer market.”
 
DLED displays have other benefits beyond their price. Whereas LCD used to rule when it came to pixel density, the gap has closed. Also, DLED can offer truer black rendering. DLEDs are more energy efficient, have a longer life, and can be configured in unique ways to create attention-grabbing video wall displays beyond traditional 16:9 formatting.
 

For solution providers interested in offering video walls in 2019, take a good look at DLED technology.

  1. System on chip
Some manufacturers have simplified digital signage solutions by incorporating the computer into the signage, removing the need to purchase, configure and connect another device to drive the signage. This can reduce the overall hardware investment, installation costs and space requirements for the signage.
 

According to Samsung’s report “The Total Cost of Ownership of Smart Digital Signage,” digital signage costs can be reduced by up to 41% by using SoC displays as opposed to separate media players. Jones expects SoC systems to increase in popularity in the coming years.

  1. Software integrations
Digital signage software improves every year, and 2018 was no exception. Jones says one key area of improvement was with integrations. “Getting signage to communicate with systems such as point of sale software used to be difficult and require specialized knowledge,” says Jones. “Today, we’re seeing vendors include things like POS integrations as part of their standard offering.”
 
Finally, Jones feels software companies have stepped up their integrations with social platforms such as Facebook, Instagram and Twitter, allowing solutions to include dynamic social feeds in real time.
 
With all the above trends, we’re seeing a market reach new levels of maturity. Digital signage has never been more powerful, more affordable or a greater opportunity for solution providers. If you’re looking to increase sales in 2019, this is the market for you.