Whether you’re new to digital signage or an experienced veteran, the fast-paced ever-evolving nature of this industry can feel challenging, particularly when it comes to all the acronyms and terms. Our pro AV/digital signage expert, Tom Jones
, put together a list of some of the common terms and concepts for success in 2019.
- LED—We’ve seen old low-resolution indoor light-emitting diode (LED) displays replaced by more affordable, brighter and better-looking LEDs. Not only do these newer displays offer a higher perceived resolution, but manufacturers have also made it easy for you to combine them to create affordable video walls.
- LCD—despite being the old digital signage technology option, liquid crystal displays remain affordable and useful for applications ranging from small up to 100 inches.
- DLP—Digital light projectors have gained a reputation for being bright and sharp. Costs, particularly for three-chip models, are higher than for traditional projectors.
- OLED—Organic light-emitting diode displays are lightweight and, in some cutting-edge cases, bendable and able to be hung on a wall with Velcro.
- ANSI lumens—While LED and LCD brightness is measured in nits, projector brightness is measured by ANSI lumens. For each projector install, you should know the amount of brightness necessary for the environment.
- DLED—Direct view LED (or direct LED) offers brighter screens than LCD, are energy-efficient, lack bezels and have come down in price. Whereas LCD screens are limited in size, DLEDs can be more than 100 feet wide.
- CMS—Content management software can be installed on-premises or from the cloud. This software most often drives the delivery of images and videos to a display of some sort. CMS can be configured to play content on a schedule or triggered by sensors or other external data, such as the weather.
- FPS—Frames per second, useful when speaking about CMS software and video file formats, is how many times per second an image is updated. Higher frame rates will create a smoother image.
- 3D mapping— Projection mapping is taking a 2D image or video and fitting it precisely on or around a 3D object. As opposed to simply projecting 4:3 or 16:9 video onto and around the object and having light bleed everywhere, mapping software is used to identify the edges, contours and other details. This way, the video is only projected onto areas where it should be, and no light falls to the background or beyond the edges.
- DOOH—Short for digital-out-of-home, this refers to any digital media presented for advertising in public (i.e., outside of the home). Digital signage applications vary and can include gas pumps, shopping malls, waiting areas, roadside and more.
- SoC—With “system on chip,” some manufacturers have simplified digital signage solutions by incorporating the computer into the signage, removing the need to purchase, configure and connect another device to drive the signage. This can reduce the overall hardware investment, installation costs and space requirements for the signage.
If you’d like more clarification on any of the above terms or concepts, please contact your Ingram Micro sales rep or Tom Jones,
technology consultant II, ProAV/Digital Signage, Ingram Micro.