Congratulations! You just installed a state-of-the-art video wall that leverages the most powerful LED technology. Unfortunately, if you aren’t following best practices for creating and driving content, the entire project will fall flat. Consider the following tips when building content for your customers.
- Consider update frequency—The smaller the size of the video wall or display, the easier it is to identify that information is changing. If your wall or ticker doesn’t update frequently, viewers might not notice changes, especially on a large display.
- Don’t try to cram too much into the display—Studies have shown that multiple lines of text on tickers are more difficult to process than single lines. Comprehension of the message can be lowered if there’s too much information being shared.
- Slow down movement—Studies of scrolling ticker displays have also shown that having text move too quickly can lower comprehension.
- Know the average dwell time in video wall areas—If the video wall is in areas where people will be dwelling for extended amounts of time, ensure content updates regularly to capture and retain attention.
- Use RSS feeds to inject dynamic content—The same content and ads will be ignored over time. RSS feeds can be used to quickly and easily generate wall content that includes weather, trivia, quotes, and other niche and targeted content.
- Understand the basics—If you’re going to sell LED video walls, you’d better understand pixel pitch and resolution. The gist is that a larger pixel pitch (i.e., more space between LEDs) will look less clear up close than the same sized display with a smaller pixel pitch. This may or may not matter depending on where the viewer is standing. When it comes to LED walls, having this understanding will allow you to select the right display with the right pixel pitch for both indoor and outdoor applications.
- Use appropriate text size—A common rookie mistake is assuming that what looks good in the content creation software will look good when on display. Ensure that text isn’t too small to be read or unnecessarily large so that it’s blurry.
- Leverage color contrast—Content design takes a certain amount of artistic ability and an understanding of how colors interact with one another. In practice, this means that you should select colors for backgrounds and fonts to increase contrast and legibility.
- Keep viewers engaged—We live in a world of short attention spans, so keep video wall content short. For example, screens should update every 15 seconds at the most.
- Strategize with customers before you sell the hardware—Fully understand your customers’ needs and objectives before you sell them any equipment.
Following the above advice will position you to have success with your video wall content. If you need further assistance, feel free to contact Ingram Micro’s pro AV expert Tom Jones
or leverage Ingram Micro’s complimentary pro AV design services