In our previous blog, we identified a few key trends that defined 2018. Today, we look at two significant pro AV/digital signage trends that we expect to shape 2019.
Increase digital signage intelligence
Implementing a digital signage solution—particularly in a retail setting—will only succeed if you can align the right message with the right audience at the right time. If any of the three factors aren’t correct, the effectiveness will be minimized. To improve the likelihood of success, many have turned to the powerful combination of video cameras and analytics software.
Together, the cameras and software can feed valuable data to the signage CMS to ensure messaging aligns with the right audience at the right time. We expect these types of solutions to gain prominence in 2019 as advertisers are becoming more interested in understanding their target audiences.
In addition, for retailers with loyalty apps, it’s becoming more common to leverage customer phones and in-store beacons to drive tailored messaging when customers are within range of specific displays. These types of applications can have a dramatic impact on customers since buying histories can inform which content is displayed. For example, if a customer’s shopping history shows that they tend to purchase mostly blue or grey shirts, signage for a shirt sale can stick to those colors to increase the chances of success.
Of course, not every retailer has their own loyalty app. Luckily, there remains another compelling option for intelligent signage solutions—RFID tagging. Sure, RFID has been around for a while, and it’s been mostly used in retail for inventory and supply chain, but some savvy solution providers are tagging specific items in-store to drive signage.
Here’s how it could work. The retailer adds a 10-cent RFID tag to its inventory of blue jeans. When a customer carries a pair of jeans to the dressing room, an RFID reader senses the tag on the jeans, which prompts the nearby signage to show the customer details about the product, a current sale on the product or accessories that might be a good match. While not every item might warrant a tag, there are plenty of applications that create compelling opportunities for retailers and the brands.
Direct view LED (DLED) is poised for extreme growth
In our last blog, we mentioned briefly how direct-view LED (DLED) made significant advances in 2018. We expect 2019 to be a breakout year for this technology.
Most major manufacturers of large format displays have entered the indoor DLED market. DLED offers brighter screens, are energy-efficient, lack bezels, and have come down in price. We’re even seeing some projector projects being replaced by DLED-based video walls.
If you’d like to discuss how you can turn either of these trends into 2019 revenue, contact Tom Jones
, Ingram Micro’s pro AV expert.