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Video Surveillance Opportunities for Your Physical Security Plan

February 17, 2017

Video Surveillance Opportunities for Your Physical Security Plan

As security threats around the world continue to grow and evolve, the global video surveillance market is booming. Today’s surveillance manufacturers are responding by creating more sophisticated cameras than ever before. This gives value-added resellers like you the opportunity to rethink the role of video surveillance technology in each client’s physical security plan—both to maximize your customers’ security and to bolster your company’s bottom line.

One of the benefits of working with video surveillance is that it is a highly versatile technology. Each system and device can perform multiple functions and benefit your customers in various ways, which only increases your opportunities for sales.

Here we count down some of the best video surveillance opportunities for a physical security plan:

Incident deterrence, detection and response

Of course, the top reason for installing surveillance cameras is to improve the security of a facility. Simply installing cameras can help deter crime, while monitoring their feeds can improve incident detection and response.

Using security cameras, security personnel are able to see crimes in progress or situations that are escalating, which enables them to respond more quickly and with better knowledge of the incident. This has been shown to help staff mitigate high-security situations more quickly and effectively.

Access control  

Cameras can also be used in conjunction with access control technologies in order to further improve security and give your customers insight into facility breaches and unauthorized entry attempts. By placing cameras at each entry and exit point, you improve security throughout the entire facility and help tighten the first line of defense.

Today’s IP cameras can even be programmed to record only upon an entry or exit event, which helps save bandwidth and storage space. Then security personnel can review the video or even provide it to authorities following an event.

Operations management

A growing number of businesses also leverage their video surveillance cameras to keep a close eye on employees in order to ensure that company rules and guidelines are being followed. This is especially popular in multi-location businesses, such as restaurant franchises and retail locations.

For example, one restaurateur uses his video surveillance network to check in on his store managers throughout the region. With a quick look at each location’s video feed, he can ensure that employees are arriving on time, wearing the correct company uniform, and adhering to time-clock rules. This not only saves him time and money that would be spent physically visiting each site, but it also helps keep employees more accountable.

Marketing initiatives

IP cameras have opened up a new world of possibilities to your retail and hospitality customers, enabling them to intelligently cater their marketing initiatives to consumers’ shopping habits and preferences.

A growing number of surveillance customers are now using video analytics for advanced marketing functions, such as tracking shopping patterns. These insights can be used in order to test merchandising, evaluate the success of signage and product placement, gather demographic data, and more. By understanding the flow of shoppers throughout the store, the retailer can also provide better customer service, which serves as a differentiator from the competition.

In addition, video analytics can monitor the length of check-out queues in order to ensure that shoppers aren’t waiting too long at the register. This helps managers optimize employee scheduling, which further improves the overall shopping experience.


Compliance monitoring is another important surveillance function in a wide range of vertical markets. For example, in a hospital environment, video cameras can help provide proof that doctors and nurses are following proper HIPAA compliance measures. In the freight and shipping industry, surveillance can act as a tool for checking that the correct packing and processing methods are being used.

By ensuring compliance, video cameras can help your customers avoid costly legal battles and fees. This is especially important in industries that are heavily regulated and require careful documentation.

What are some other unexpected video surveillance opportunities that you’ve encountered? Do most of your customers still list security as their No. 1 reason for installing surveillance cameras?