In the fast-moving physical security industry, new innovations and trends emerge all the time, and 2016 will be no different. With the IP video surveillance market alone set to reach $19.5 billion by 2020, it’s no wonder that this year is expected to be one of rapid growth, big news, and continued advancements.
As a value-added reseller (VAR), you have an opportunity to get in on new trends and innovations and differentiate yourself from the competition. The trick is foreseeing which technologies will have a big year and which will fade into obscurity. Here we take a look at the top IP video trends we think you should watch in 2016:
Faster adoption of cloud-based surveillance.
This year, cloud-based video surveillance will fully reach the mainstream as more customers realize its full potential. In order to gain more cloud surveillance customers, be sure to tout its many benefits, including lower storage and on-premises infrastructure requirements, cost savings in power and cooling expenses, and advanced capabilities, such as remote management of and mobile access to video feeds.
Better video compression.
Currently, H.264 is the industry standard for video compression, but that should start to gradually change in 2016. The H.265 codec is on the horizon, promising up to 50 percent better compression rates for video installations. For your customers, this means significantly lower bandwidth requirements, which should enable them to reallocate funds into other important features and advanced capabilities.
Broader integration potential.
Most of today’s newer IP video technologies very readily integrate with and adapt to both new and existing systems. As surveillance customers seek to budget wisely for the advanced features of IP video, expect a growing trend toward streamlined systems that are used across an entire company.
For example, video surveillance might be increasingly integrated with HVAC (heating, ventilation, and air conditioning), lighting, and other building control systems, both to help unify control and management of these disparate tools and to pool resources from various departments. By offering more unified, streamlined systems, you can tap into multiple departments within a single company, which not only helps boost your budget, but also more fully enmeshes you with the business.
Faster adoption of 4K.
At this point, 4K cameras have already been around for several years, but most customers have been slow to adopt the technology. In 2016, 4K should become a bit more widely accepted, especially as next-generation 4K cameras hit the market and prices fall a bit.
In most areas of the country, 4K will still be relegated to your bigger customers, such as hotel/casinos, banks, and entertainment venues. For your higher-end customers who are considering 4K, be sure to emphasize the potential cost savings, primarily through reduced camera counts, and improved detection, thanks to the ultra HD resolution.
Security of physical security devices.
IP video systems are part of the rapidly expanding Internet of Things (IoT), devices that hackers around the world are earnestly working to exploit. Already we’re starting to hear of increasingly frequent cases of IoT devices being hacked; for VARs, that means adding an extra layer of scrutiny into the security of your IP video technology.
When designing a new install, ensure that you select IP video systems that are highly secure and reliable. In addition, strongly consider housing IP video data on a secure network that is separate from your customer’s other systems, such as HVAC or email. Remember: The 2014 Target data breach—arguably the most notorious hack in recent history—was made possible by a vulnerability in the company’s HVAC network.
What other key trends do you think will impact the industry in 2016? What 2015 trend affected your business the most?