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Choosing Video Surveillance Software to Match Your Customers' Needs

March 15, 2017

Choosing Video Surveillance Software to Match Your Customers' Needs

Software is a key component of any video surveillance system. However, as security technologies become increasingly advanced, it has become more challenging to identify the right surveillance software for a given customer. Today, there are enough options on the market to make even the most seasoned value-added reseller feel overwhelmed.

With so many vendors offering “best-in-class” surveillance software, it’s vital for you to carefully consider the pros and cons of each software option. The key is considering each customer’s budget, facility, existing technology, and goals for the security installation. Here are some of the top considerations to keep in mind when shopping for video surveillance software:

Cost

Like many other surveillance technologies, software is available at nearly all prices. You could spend a one-time fee of several hundred dollars for a lower-end solution or invest several thousand dollars over the life of a system for ongoing licensing fees in a more full-featured software suite.

The key is to find software that fits within your customer’s budget but also includes the feature sets that they require. You want to pay for capabilities that will enhance security, without investing in software that is overly costly or sophisticated for the customer’s needs. In addition, consider their future plans; if a customer’s business is growing rapidly, you likely need a software solution that can easily and cost-effectively scale up as their needs change.

Facility

What type of facility does your customer need to secure? Various environments will benefit from very different surveillance technologies, so carefully consider the overall facility while making your software selection.

Today, vendors offer surveillance software that can be tailored to very specific needs, such as security for transportation entities, corporate environments, and even retail stores. By enabling integration with third-party systems, such as logistics and point-of-sale, these software solutions can be closely tied in to your customer’s facility and business model. Be sure that you’re selecting technology that has already been well proven in their specific area, because many of your customers in the same vertical will share similar security challenges and concerns.

Existing technology

Does your customer have legacy security technology that will be included in the new installation? During the implementation of the new software, will they be incorporating other systems, such as access control? If existing or new systems will need to be integrated into the video management software (VMS), it’s important for you to find a solution that allows easy integration, regardless of the manufacturer of each piece of technology.

Goals of the security installation

What is your customer expecting to achieve with their surveillance software—tighter security, enhanced business operations, faster incident response? Once you fully understand the goals of their project, you will be better equipped to find the best-suited surveillance software for their unique situation.

For example, if the customer requires improved security of a facility that is open on a 24-hour basis, while also keeping costs down, they might benefit from a VMS that includes video analytics capabilities in order to allow the facility to minimize its staffing requirements. On the other hand, if the customer’s business includes multiple locations, their surveillance solution will likely require remote access and management. By understanding these challenges, you’ll be empowered to find the right software to meet their needs.

What are some of your key considerations when selecting video surveillance software for a new customer?