Most video surveillance customers are well aware of the key benefits of the technology: crime deterrence and detection, an overall higher level of security, and often a return on investment (ROI), thanks to reduced theft or vandalism. However, these systems offer several additional benefits that many may not know about.
Today, we’re taking a closer look at five lesser-known benefits of video surveillance that your customers might not have considered:
1. Reduced liability
Video surveillance provides powerful evidence in case your customer’s company finds itself involved in any number of legal problems. This might involve consumer slip-and-fall claims, workers’ compensation cases, criminal investigations, and more. And thanks to this reduced liability, many of your clients might see a decrease in their insurance premiums—which is helpful for achieving an ROI.
2. Improved productivity
For your clients in retail, hospitality, and similar fields, adding video surveillance might also have a positive impact on their employees’ work ethic. When cameras are added to a workplace, there is usually a marked difference in employee behavior.
Many organizations find that surveillance is one of the best ways to ensure that workers are following the dress code, providing a high level of customer service, and adhering to overall company policy. And this is true even if the video feed isn’t necessarily monitored; the mere presence of cameras encourages employees to be on their best behavior.
3. Enhanced employee training
Surveillance can be a powerful tool for showing employees what to do—and what not to do—to be successful at an organization. In many companies, human resources and management use video surveillance footage as a tool to train employees on the various tasks involved in their job. While this is particularly useful for positions within the security department, it can also help train workers in customer service, equipment use, sales, and other areas.
4. Less workplace violence
Workplace violence is a significant issue in the United States and throughout the world. In fact, nearly 2 million American workers report having been victims of workplace violence each year, according to the Occupational Safety and Health Administration, and experts believe the number of unreported incidents is even higher. These events range all the way from minor scuffles between coworkers to violent, disgruntled employees who set out to harm multiple people.
Video surveillance is a powerful tool in combating workplace violence. Not only does the presence of cameras help deter violent activity, but surveillance also provides evidence of such incidents, which can help with investigation and prosecution.
5. Less harassment
Harassment comes in many forms, but it usually refers to any unwelcome behavior that is based on a person’s race, religion, national origin, sex, age, disability, appearance, or sexual preference. Of course, this type of behavior is incredibly disruptive to any workplace, and organizations of all kinds must keep an eye out to maintain a positive, respectful environment.
This is yet another way in which video surveillance is helpful. Security officers or management can regularly check in on their employees—even those located in another office or store—to ensure that company policy regarding harassment is being followed by all. Should an employee file a harassment claim, the video footage can, once again, prove helpful for investigating and punishing the behavior.
What are some of your key selling points for video surveillance systems? What would you say is the number 1 benefit that your customers are currently seeking?