This video/live experience was presented at the opening of Ingram Micro’s largest annual customer event that draws about 2,000 of their most loyal and enthusiastic channel and vendor partners. Our objective was to inspire folks to see the power of imagination; specifically, that we have the ability, collectively, to dream and define the future of technology/sales. Rather than showing a typical talking-head video on screen, we used the entire venue: massive wall-spanning LCD screens, 360-surrounding lighting effects/gobos, emotion-eliciting music, and most importantly, live talent moving amongst the audience. We explored the passage of time (with lyrical dance, child and adult voiceover artists, and immersive imagery) as a young girl dreams about what can be — and her older self accomplishes it.
Transforming "What if" into "When..."