Sales folks are often incentivized to sell more through interesting and exciting opportunities. In this co-branded campaign, salespeople had the opportunity to dream about a fabulous trip to Scotland. The “Level Up” campaign was a global initiative created by Agency Ingram Micro to tell the Cisco-Ingram story in tone, language, and a visual narrative that provided consistency and branding inertia around the globe. Thus, a stylized campaign, with a clever take on some Scottish personalities, proved to be the winning combination.