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By preparing our partners for the possibilities in replacing aging network infrastructure with Cisco IT, the IZATION campaign was born. Traditional and digital media worked together to make IZATION synonymous with digital transformation. Partner response was unprecedented. Many partners grew their businesses as much as five times the channel average. Incremental revenue generated in 2017 reached new heights. This led to the Innovator of the Year award from the Velocity Invitational in Barcelona, making Ingram Micro unique in its position as the only distribution partner recognized by Cisco for marketing.