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Growing to prominence in the New Jersey metro area with branding that the company developed in 1997, Exigent recognized it was time to evolve its brand in sync with their rising success. This was especially critical, because they had more ambitious growth plans on the horizon and wanted a brand that accurately reflected their value to the marketplace. The three horizontal red bars in the logo represent Exigent's brand pillars of immediate action, demanding excellence and uncompromising ethics.