The future of pro AV tech
March 16, 2020
You may not have noticed, but professional audio video (pro AV) systems and applications are pretty much everywhere you look. Some are more obvious (like digital menus at fast food restaurants) while others are less visible (think fiber optic technologies for delivering digital media). Since the trend of technology is to increase at every turn, you can expect more aspects of our lives to rely on some form of audio visual innovation. But how will audio visual equipment change in the coming years, and how will that effect the way we consume media?
I’m glad you asked.
Bigger, better, cooler displays
In the commercial space, you can expect digital menus and hi-tech signage to be more common and more complex than ever. This is because display technology will become cheaper—and more sophisticated. New audio visual innovations like wireless power, wireless data and flexible display technology will allow huge amounts of complex data to be pushed to wrap-around display builds. Imagine entering a hotel where the entire ceiling looks like it’s covered in clouds, or its columns are filled with schools of fish. Pretty wild, right?
More movies are being shot on digital cameras (or are completely CG) than ever before. At minimum, most movies are now shot in 4K, with some shot in 8K or even 16K—this is done so more details can be crammed into each frame. But with such high resolution comes incredibly large video files which require more time and processing power to transfer and render. In order to keep pace with these huge video files, the server infrastructures movie studios rely on are going to get bigger and more powerful, able to move and manipulate petabytes of data with ease.
Instant video (just add audience)
Sticking with the filmmaking theme, thanks to technology like thunderbolt-to-ethernet and thunderbolt-to-fiber optic-technology adapters, filmmakers and even YouTube creators can now edit video in real-time, on location. Transferring massive amounts of data on-site at blazing speeds is cutting post-production workflows in half. This is because it essentially combines editing with shooting, and it also reduces the amount of reshoots that will be required. In the future, even advanced effects could be performed on location, which means the idea of ‘post’ production could vanish altogether. Imagine a future where movies are shot, edited and effects rendered—all at the same time.
Ingram Micro’s audio visual equipment and integrated solutions experts would love to help get you and your customers ready for what’s next in pro AV. Don't hesitate to contact us or your Ingram Micro representative if you have any questions.