Your business clients may or may not be impressed by what Storage Newsletter and others have been reporting regarding solid-state drive (SSD) market penetration surpassing 50 percent by next year. Follow-the-herd statistics don’t always motivate business clients to move forward with SSDs, but having a list of the best SSDs to use in every deal can be a worthwhile place to start.
Businesses of all sizes and types turn to integrators and consultants in an effort to boost productivity and efficiency at the intersection of where people, processes, and technology meet. In a business environment where efficiency, security and productivity are paramount, SSDs play a vital role in:
- Desktops, notebooks, and laptops
- Data centers and storage systems
- Virtual desktop infrastructure deployments
Solutions like the SanDisk X300 and X400 series are examples of client class SSDs that can fully meet these needs. With onboard self-encryption, power loss protection and a robust dashboard for management, both of these SSDs can fulfill the needs of client- and enterprise-level users. These and other features make them an ideal fit for inclusion in an integrator or reseller “best of” list. The goal is to couple them with user success stories for making the case for use with clients.
Best SSDs for Clients in the Real World
While you can find SanDisk, Crucial, and others on plenty of lists for best SSDs here, here, and here, it’s all about performance in the real world. That’s what matters most to businesses when you’re trying to close the deal. By emphasizing your best SSDs that simply make everything go faster in the business sense, you can clarify the decision on a practical, real-world level with the client.
You should be providing your best SSDs with practical benefits such as inclusion on business laptops and desktops for the self-encrypting drive aspect and the improved response/speed. Other proven real-world benefits include standardization on Hyper-V virtual server hosts for improved response times during heavier loads
The size of the business should be irrelevant with your best SSDs to include in every deal. That list should include SSDs that are ideal for utilization in many business server aspects, from small single-server solutions to full storage area network (SAN) arrays based on flash storage.
Using Statistics that Matter to Businesses
You can’t overemphasize the argument of durability and performance in tough user conditions—for instance, with manufacturers on the plant floor and field industries where computational power, speed, and a little future-proofing insurance can help close the deal.
Statistics have their place when you’re armed with the best SSDs for a client in a particular vertical, whether it’s in the office, the manufacturing environment, or the data center. Here is where productivity benefits (in terms of real-world statistics) come in handy alongside the best SSDs.
The best SSDs on one hand and real-world statistics that business clients can relate to on the other hand should be part of every deal strategy. This should include relatable information that is statistically proven, like:
- Double-digit productivity increases
- Downtime elimination that results in big productivity cost elimination
- Extended work time through longer battery life
These are all ways that bolster real-world VAR SSD benefit analogies that can complement your pitch of the best SSDs for a particular client.
Performance, Power Consumption, and Safety
We touched on encryption as a necessary feature with client and enterprise SSDs with the SanDisk X300 example. Taking things one step further, encryption can be part of an attractive one-two punch when married to lower power consumption when it comes to client needs and concerns.
One example of many would be the new Crucial BX200 SSD, which is one of a handful of solutions that can fit nicely on your “best SSDs” list. You can’t argue with best-in-class encryption technology, reliability, speed, energy efficiency, and affordability.
Power users like media production houses need speed, performance, and powerful memory storage under heavy use. Solutions from manufacturers like SanDisk emphasize the low latency and intelligent design for freeing up unused memory blocks, which is something that creative industry power users are always concerned with.
Prices and Support
The high-end SSD market is proving less popular for manufacturers and small and medium-sized business clients, thanks to the low prices provided by SSD manufacturers like Crucial and SanDisk. These manufacturers are producing some of the best SSDs that are on par with the performance attributes of SSD solutions with a much higher price.
This can provide some great incentives for business users looking to boost productivity in existing desktops and laptops through a cost-effective upgrade. Your best SSDs can provide that productivity and efficiency boost while extending the life of business laptops and desktops in order to simultaneously save money.
High-end SSD performance without the premium price is always a good thing when the solution backs it up with quality and support. Companies like SanDisk are providing innovative support, like a video-based upgrade service.
The bottom line is that while there are measurable attributes separating one SSD from another, you should help clients approach purchasing decisions holistically. The best SSDs you should use in every deal are uncompromising in terms of performance, affordable in terms of price, and versatile in terms of real-world usage scenarios. You can more easily close the deal when you bring the facts along with the best SSDs that speak for themselves.