Hi. Welcome to Ingram Micro.

Please choose your role, so we can direct you to what you’re looking for.

If you’d like to learn more about Ingram Micro global initiatives and operations, visit ingrammicro.com.

SSD Reliability: Sales Opportunities Await Mobile, Desktop VARs

August 12, 2017

SSD Reliability: Sales Opportunities Await Mobile, Desktop VARs

Given the amount of moving parts in HDDs and their sensitivity to vibration, it’s a wonder that mobile devices such as the first-generation iPod actually used cleverly-engineered HDDs and not SSDs for data storage. But to say there have been technological leaps forward in mobile devices since the early 2000s is putting it lightly. SSDs, and solid state technology as a whole, have become a pervasive part of the mobile computing world.

That doesn’t mean, however, that mobile drives are the only SSDs that will sell. The explosion of SSD popularity has had a huge impact on desktop computing as well. The technological innovations that make SSDs markedly faster than HDDs and reliable under adverse conditions have made them a popular choices for serious personal computer users, and thus a reliable sale, in both the mobile and desktop spaces.

Size and Reliability Matter for Mobility

Because SSDs don’t have the physical size limitations that HDDs have, they provide tremendous advantages for people who want big drive capacities in a physically small package. Samsung’s recently released Portable SSD T1, for instance, is a portable SSD that can fit in the palm of a customer’s hand, with a full terabyte of space. It is billed as a solution for the portfolio needs of digital artists, graphic designers, and others who need fast access to big files on the go. SSDs are obviously the right choice for keeping this kind of highly important and quite large files stored locally, as opposed to an HDD that can be easily damaged when carried around.  

Growing Space and Performance Needs for the Consumer Desktop Market

The desktop market, on the other hand, has different needs. The physical size of a given SSD might not matter as much for a desktop computer, but the space it can hold certainly does, as does the speed and reliability. Everybody in the workplace benefits from increased computer speed in terms of productivity, especially graphic designers who work with memory-hogging programs and are constantly manipulating gigantic files. Thus the hyper-fast SSDs, particularly ones that have moved beyond SATA and are using SSD-specific controller interfaces, are perfect for these sorts of workplace needs.

There are consumer business needs for SSDs outside of the office as well. With the work-from-home set ever growing, SSD reliability, speed, and drive capacity can be just as important for a computer sitting in a user’s living room as they are for one at the office.   

SSDs Aren’t Just for Work, Either

The technological needs of the workplace have obviously grown to demand the speed, capacity, and reliability provided by SSDs. But other sorts of home use are also becoming more sophisticated—and more demanding on a computer’s capabilities. Though at first blush, video games might not seem to be a serious business, but it is estimated that the global gaming market will be a $102.9 billion dollar industry by 2017. That’s certainly not a desktop computing market for a seller to ignore. SSDs that cater specifically to the gamer market and are ultra-high performance, have huge drive capacities, and are as reliable as current technology allows have been growing in popularity.

Sales Opportunities Everywhere

Although customers using mobile drives and those using desktops at work and at home might use SSDs differently, the desires are the same: speed, drive capacity, and reliability. A VAR that creates the sort of channel relationships that can facilitate the needs of these markets will be on the path to moving top-line merchandise and playing a key role in profitable partnerships.   

What new mobile and desktop needs have you seen emerge that SSDs are being used to fill?