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5 things you should be telling your customers about SSDs

July 15, 2019

Want to know the worst-kept secret in the tech industry? SSDs are better than HDDs. But they weren’t always as affordable. Today, SSD pricing has dropped, and performance has only improved.
 
Want to be the trusted advisor for you customers? Tell them this about SSDs.
 
 
Tips for SSDs
 
 
1) The price is finally right
After losing sales to the cheaper HDDs for years, SSDs are more affordable than ever. In fact, according to DigiTimes, the price of a 1TB SSD has dropped more than 50% year over year. For less than $100, you can find a 1TB SATA SSD in 2.5-inch form factor. (A speedier NVMe drive is about $130.) Will the 1TB SSD desktop become the norm? At these prices, maybe.
 
Fun fact: In 1981, hard drive prices were as high as $500,000 per gig. Yeah, things have changed.
 

2) Consider hybrid
OEMs produce hybrid storage drives that include HDD and SSD storage in a single encasement. Why? The operating system and often-used production applications go on the SSD, and the HDD stores files and lesser-used applications.
 
This best-of-both worlds scenario is used at the server level as well—hard drives are used for backup and performance-heavy needs are met with SSDs.

 
3) Get a warranty
Your customers should always have a good warranty and redundancy built in, in case their server were to go down. For reference, Ingram Micro offers 1-, 3- and 5-year warranties. If, for example, they’re on a 5-year warranty and have experienced no issues, they shouldn’t push it another 5 years.
 
 
4) The speed is real
Have you ever heard a customer complain that their computer was too fast? Today, an SSD-enabled system can boot up in seconds. It also runs apps faster, launches faster and transfers files faster than ever. Think of the SSD-powered speed needed for genome research, graphics rendering and thousands of other data-heavy undertakings. Since speed plays in all markets—business, consumer, government, education—the future is bright for anyone delivering SSD tech. 
 
 
5) Don’t forget to test
Your customers probably already know that SSDs dramatically outpace HDDs in terms of read and write speeds. But they may need a reminder to regularly test their data’s read and write performance from their drives (megabytes per second). Is it time to upgrade? They’re paying for speed when they purchase SSDs, so they should know their numbers.
 
Speaking of regular testing and possible upgrading, don’t forget drive endurance. Your customers should know their drive writes per day (DWPD) and/or terabytes written (TBW).
 
 
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