Everyone who has worked in sales has been in a situation where they’ve got a customer right on the verge of inking a deal and then the customer gets cold feet. When it comes to convincing a client to adopt a new data storage solution, there’s a good chance this situation could arise. For all of the advantages that solid-state drives (SSDs) offer, they’re relatively new, and businesses tend to be conservative in how they approach their tech needs; they stick with what works. On top of that, there’s the fact that a customer might not have the technical vocabulary to truly understand the differences between hard disk drives (HDDs) and SSDs, so calls and meetings can be confusing, and potential deals can end up being left hanging.
But if you find yourself with a customer who is on the fence about adopting SSDs, present them with the following SSD advantages. For a customer who doesn’t understand why SSD technology is so important, educating them about these three SSD advantages will go a long way in turning a maybe and a shrug into a yes and a handshake.
1. SSDs Blow Away the Speed Benchmarks
Whereas HDDs are limited in how fast they can read and write data because they are built around a physical mechanism, SSDs write to flash memory and therefore have no moving parts. That means that SSDs aren’t slowed down by physical constraints like friction as HDDs are. SSDs are markedly faster than HDDs, and with tons of industry research going into pushing the limits of drive speed, they’re only becoming faster.
Plenty of markets these days rely on ultra-fast drive speeds: gamers, professional designers, and big data analysts, to name a few. If you are dealing with these markets directly, or have customers who provide solutions to them, the speed advantage of SSDs should be a surefire deal-closer.
2. SSDs Are Tougher Under Pressure
Not only are SSDs faster because of their lack of moving parts, they are also less likely to be damaged. The physics of this is obvious. An HDD’s spinning disk and mechanical read-and-write heads are far more likely to be damaged when a drive is jostled, shaken, or dropped.
So if a customer is working with machines that spend a lot of time in transit, like laptops or external storage units used for travel, there’s no question—SSDs are a must for keeping data safer. The promise of data safety is a big plus in terms of closing a deal.
3. SSDs Are the Face of the Future
SSDs are on the cutting edge of local data storage technology. While HDDs may still be in use for purposes like enterprise servers, SSDs are becoming the go-to storage solution for more and more types of consumers.
Because of their increasing popularity, more development is going into SSD technology than ever. That means that SSDs are becoming more technologically sophisticated and reliable. Rather than waiting around for their HDDs to turn into unsupported legacy technology, customers could benefit greatly from coming on board and experiencing all the SSD advantages available right now—because high-performance SSDs translate into highly productive environments and highly satisfied customers. Letting a customer know that they’ll be ahead of the game with all the advantages of an SSD is a great way to make that deal happen.
How have you sold hesitant customers on the advantages of SSDs?