In the business world of 2015, whether you’re a small or medium-sized business or a transnational enterprise, having a strong, intuitive, and useful Web presence is an absolute necessity. A website is the public face of a brand—but the importance of the Internet doesn’t end with websites like it once did. Hosted services like streaming video and subscription-based MMORPGs (massively multiplayer online role-playing games) are the linchpins of whole segments of the economy. The back end of this world—what drives it and makes it all happen—is storage.
If you’re selling hosting services or working in order to sell a hosting company on the right storage solution, the following three benefits of solid-state-drive (SSD) Web hosting show, without a doubt, that when it comes to Web hosting, SSDs are the way to go.
Faster E-Commerce Transactions Means Fewer Headaches
Anyone who has conducted a transaction online, whether from a big-name e-commerce site or a mom-and-pop shop, knows the agony of a website timing out mid-transaction. Has your credit card data already been processed? If you refresh the screen and hit the button again, will your credit card erroneously be charged twice? A customer can spend an hour on the phone between talking to a business and talking to a bank in order to get these sorts of problems handled. These sorts of inconveniences to customers add up, too, and, in aggregate, they can result not just in arduous refunds and angry customers but a loss of business and damage to a company’s reputation.
Because SSDs are so much faster than hard disk drives (HDDs), SSD Web hosting means far fewer timed-out transactions and other various hiccups tied to the speed of the drive on which a site’s e-commerce presence is hosted. Thus SSD Web hosting is the obvious choice for the responsible, responsive, customer-centric e-tailer.
So Much Streaming Content, So Little Time
In this day and age, it’s hard to imagine visiting a website without experiencing some sort of streaming content. Stand-alone streaming services that allow users to stream movies, television shows, and all other forms of media have in recent years even begun to rattle traditional media outlets. As with e-commerce, Web hosting is what drives it all.
The last thing a business or service that provides streaming content wants is customers being faced with a spinning circle, a video constantly buffering, or an error message stating that content is unavailable. Of course, such problems can be the result of any number of client-side concerns. But if it’s happening on the hosting end because of too much traffic rather than a user or ISP’s fault, that’s a big problem for a company.
If such a site is hosted on an overtaxed HDD, that means that the more popular the service becomes and the more traffic hits that the server gets, the worse the lag will become. Whatever kind of content a streaming service provides, the service wants to have the infrastructure in place to facilitate scalable growth and an increased user base. Therein lies one of the big benefits of SSD storage—it allows a business to grow with its increased traffic, rather than falter because of it.
Speed Without Heat Means Safer Data
SSDs don’t just have the marked speed advantage over HDDs—since SSDs have no moving parts, they can read and write data markedly faster without generating heat. The spinning disk and read-and-write heads that constitute an HDD, on the other hand, can become hot while they’re working. So if a Web hosting company has a server room filled with HDDs repeatedly reading and writing because of a period of high traffic, the room can heat up. Heat, in turn, can be extremely damaging to HDDs, causing drive failure and data loss.
With SSDs, this is not an issue. No moving parts means far less heat generated, which, in turn, means drives less likely to crash and safer hosted data. This is a benefit of SSD Web hosting that customers might not notice, but it’s on of the most important advantages that SSDs offer.
What have your customers’ reactions been when switching from HDDs to SSDs for Web hosting?