So you want to break into the e-sports market, huh? It’s a good time to start. U.S. consumers spent $56.9 billion—billion with a b
—on video games in 2020. That’s a 27% increase over 2019, with $5.3 billion of that spent on gaming hardware alone. Gaming hardware vendors will be happy to know that half the U.S. adult population are gamers. That means 1 out of 2 U.S. adults are your potential customers. Ok, business is booming, now what? First step is to understand who your customers are. In this series of blogs, we’ll explore the three customer personas every gaming vendor should know: the Hobbyist, the Enthusiast
and the Professional
. First up, the Hobbyist
Who’s your target?
If 1 in 2 U.S. adults are gamers, that means A LOT more people play video games than you might think. They’re hidden among us ... you just need to find them. The Hobbyist represents a large subset of gamers who are working professionals. They go to work, they come home and they game in their spare time (approximately five to eight hours a week). While that might not seem like a serious hobby, the fact that the Hobbyist has a job means they have more disposable income to dole out on the latest hardware upgrades you can offer them. Another thing to keep in mind is that the Hobbyist is much more likely to invest in hardware if it’s multi-purpose and is something they could potentially use for work (think headsets, gaming keyboards and mice, a speaker system, etc.). And with the recent shift to remote work, more and more people are investing in home office equipment.
Everyone can use an upgrade
74% of people in the US own a laptop or desktop. Odds are your Hobbyist has a computer at home, which means the easiest way to appeal to their needs is via upgrades to their current PC setup. Do they already have a keyboard? Sell them a gaming keyboard. Do they have a flat-screen monitor? Sell them a second flat-screen monitor. Every part of a home PC setup can be upgraded: desks, chairs, mice, speakers, headsets, etc. As long as the Hobbyist can rationalize it as something they can use for gaming and
work, they’ll be much more likely to make that purchase. But the crème de la crème of gaming hardware upgrades are the computer components themselves.
Take hard drives, for instance. Whether you own a laptop or desktop, you can always upgrade the HDD. Solid state drives (SSDs) are a great entry point upgrade for the Hobbyist as it promises faster boot times, performance and reliability. Samsung’s [model name / number] is a perfect example of a way to make your first Hobbyist sale. If you're interested in carrying Samsung gear, you can find out more about them here.
Ingram Micro Gaming
If you’re ready to break into the e-sports market and grow in ways you never imagined, Ingram Micro Gaming can help. Our enablement programs deliver resources, education tools and support to help you build and deliver amazing gaming solutions for your customers. Don't let the size of an opportunity or your lack of gaming knowledge stop you from succeeding—let Ingram Micro Gaming help create the custom experiences that are exactly what your customers are looking for.