Today’s savvy consumers don’t just automatically choose the biggest and best-known brands when choosing a hotel—they’re concerned about the overall experience. One of the key contributors to their experience, which many hotels still can’t seem to get right is Wi-Fi (Note: Do a “hotel wifi” search on Twitter for further confirmation or visit hotelwifitest.com). Whether traveling for business or leisure, hotel guests want to connect to the internet without eating up their metered cellular data services.
When it comes to delivering fast, reliable wireless solutions and services, Cisco Meraki is a smart choice for channel partners. The Meraki MR30H, for example, is specifically engineered for the hospitality industry, starting with location analytics to help hotel managers better understand guest behavior and foot traffic. By uploading floor plans, hoteliers gain even more precise visuals via the device’s heat mapping capabilities. For example, how many guests use the fitness facilities on a daily basis? Are gyms more popular at certain hotel properties? How long did guests spend at the lobby bar last month—or last week? How many guests return to the same property within a month or quarter who could be targeted for VIP offers or promotions?
The Meraki MR30H also comes with an integrated Bluetooth radio that can receive or advertise Bluetooth low energy (BLE) beacons, allowing seamless integration with third-party applications designed to interact with battery-powered—or wearable—Bluetooth tags. For example, the device interfaces with iBeacon apps—Apple’s technology standard—allowing mobile apps running on iOS and Android devices to listen for signals from beacons in the physical world and react accordingly.
And let’s not forget about one of the most important features of the MR30H—guest Wi-Fi. The device features a multi-user MIMO architecture to support multiple client devices simultaneously, and it supports 802.11ac Wave 2 wireless with gigabit throughput. The MR30H balances fast performance with enterprise grade security and authentication, plus hoteliers can throttle, block or prioritize applications and prevent bandwidth hogs. Another nice feature of the MR30H is that it can be managed from a single, web-based dashboard, giving each device unlimited scalability with Meraki cloud management.
Bottom line: If you’re looking to be known as a hotel Wi-Fi hero among your hospitality clients, the Meraki MR30H can help. Learn more about this solution by attending our upcoming Ingram Micro Connect & Grow training, “Meraki 360 Kickstart,” a four-hour virtual training, designed for pre- and post-sales engineers to learn how to configure a complete solution of switching, wireless, security and device management via cloud-managed services.