If you’re not selling cloud solutions to your customers, you’re missing a huge opportunity. Consumers and business users alike are already seeking out their own cloud solutions for tasks like file sharing, productivity and collaboration. Learn how to lead your cloud services offering with familiar productivity applications—expand on those opportunities—and how to protect your bottom line while transitioning your business from fulfillment to full cloud solutions.
Step one: Land the seat
Business productivity applications are the easiest way to move your customers to the cloud. Start with Office 365 for robust security, reliability and user productivity. It combines the familiar Microsoft Office desktop suite with cloud-based versions of Microsoft’s next-generation communications and collaboration services—including Microsoft Exchange Online, Microsoft SharePoint Online, Office Online and Skype for Business Online—to help users be productive from practically anywhere via the internet.
Step two: Expand the seat
Add more value to your account with add-on services from the Ingram Micro Cloud Marketplace with dozens of vendors that complement and expand on that Microsoft seat. For example, you can add on Dropbox Business for file sharing and collaboration; Symantec or Trend Micro for endpoint security; Acronis and SkyKick for Office 365 backup and storage.
Step three: Conquer the data center
Once you’ve landed the seat with Office 365 and expanded it with valuable add-ons, you can now look at your customer’s data center. Up to now, you've pulled out the storage and file servers. Now perform an assessment and uncover what workloads can be moved into cloud-based infrastructure as a service (IaaS) with Ingram Micro Cloud Marketplace offerings like Amazon Web Services, Microsoft Azure and more.
Protect your bottom line by transitioning business to the cloud
Transitioning from fulfillment to full cloud solutions requires careful planning and a disciplined approach to protect your cash flow. Begin by reviewing your current product and service portfolio—the growth-share matrix is a useful framework to consider when planning next steps.
For example, if you sell email solutions, look at its growth potential, margin and the percentage of deals that you propose vs. win. If this business isn’t successful, avoid it. If you successfully sell storage and see growth among customers, start offering it as a cloud solution over time. Once it gains momentum, use that business to fund your transformation. Also look for incremental opportunities with new cloud-based offerings where you can focus your efforts on growth.
The journey starts here
Wherever you start your cloud solutions journey, begin by visiting the Ingram Micro Cloud Marketplace to learn more about transforming your business with cloud. And you’re not alone on this road to transformation. If you need help, reach out to Ingram Micro’s Partner Technical Enablement team.