To give you a sense of how valuable data center consolidation can be, consider this statistic from the U.S. Federal Data Center Consolidation Initiative (USFDCCI). That group hopes to reduce the number of government data centers from 3,000 to 1,800 by 2015, a move that is expected to save in the range of $5 billion annually.
Organizations across the country, regardless of size or industry, are realizing that the resources necessary to operate expansive, sprawling data centers are simply cost-prohibitive and a strategic liability. That is why data center consolidation has become a hot-button IT initiative.
The strategy that most of your customers are turning to is to virtualize. The benefits of virtualization are well documented, but one less acknowledged advantage is that virtualized machines have a very small footprint and require significantly fewer data center resources.
VARs that are hoping to capitalize on virtualization would be well served by emphasizing its consolidation capabilities. This strategy directly addresses issues that all your customers are struggling with, and leads to a fast ROI. For those reasons, and many more, virtualization simply makes smart business sense. The following is a complete rundown of the benefits of data center consolidation through virtualization:
Slash Overall IT Costs
A virtualized operation requires fewer servers, racks, cooling systems, and real estate. That helps companies reduce the amount they spend on hardware, cut their monthly utility bills, and minimize the amount of office space taken up by data center operations. Virtualized machines also reduce the burden placed on IT staffers, allowing them to accomplish more at a smaller cost. In practice, data center consolidation through virtualization directly impacts the bottom line and empowers your customers to save over the long term.
Streamline IT Operations
It just makes sense that a consolidated data center would present a smaller management burden. Companies that require fewer assets overall, and that centralize operations in a single location, have an enhanced ability to monitor and optimize those resources. Plus, securing both the physical data center and the network once consolidated makes it easier to deflect attacks on data and respond to advanced threats
Institute Disaster Recovery
Effective disaster recovery requires a nimble, flexible IT infrastructure. Data center consolidation expedites recovery efforts while mitigating much of the confusion and uncertainty that follow from a disaster. Virtualization also makes the backup and recovery process much easier to manage and produces more dependable results. This one technological shift provides powerful safeguards for the applications and data that are critical to your customer's business.
Improve Regulatory Compliance
Regulations such as HIPAA and PCI place strict controls on the way that data is stored and transferred. Failing to abide by these regulations can subject companies to stiff fines and penalties and degrade their public image. Data center consolidation is an important part of any compliance strategy because it enables processes and systems to be automated, thus removing the human element and eliminating a major source of mistakes and oversights. Compliance is further enhanced because companies have a greater ability to catalog and store data over the long term—a necessary step when audits are required.
Your customers will be eager to virtualize and start the consolidation process once they learn how broad and deep the benefits are. Capitalize on this exciting technology by showing your customers how much it can simplify and economize IT management and improve performance.