If you've been following the trends, you already know that Big Data can be very good for your business. But do you know just how good it can be? Let's take a look at some numbers, courtesy of the analysts.
$16.1 billion—in 2014 alone
Late last year, analyst firm IDC forecast that the Big Data market will reach $16.1 billion in 2014 alone, a growth rate 6 times greater than the IT market as a whole. The Big Data market opportunity this figure represents is stunning in itself.
$7.2+ billion—just for infrastructure
The same IDC report predicts that 45 percent of the Big Data market will be for infrastructure. That makes sense, as Big Data implementations often demand additional—or specialized—servers, storage, and even networking infrastructure and the know-how to successfully integrate the new infrastructure into existing data environments. If you're a VAR with data center and infrastructure expertise or a deep understanding of information security concerns and solutions, the Big Data market opportunity for appliances alone is great news.
$1 billion in India by 2015
If you're looking for ways to globalize your sales, the Big Data market opportunity in India looks especially promising. The Big Data market in India looks to be worth $1 billion by 2015, according to a Nasscom report. Intel is already capitalizing on it with the recent announcement of its new Big Data analytics platform, powered by the Xeon Processor E7 v2. Other emerging markets may also prove fertile for Big Data sales. Success in today's technology sector can come from any corner of the globe, so pay attention to foreign markets to find growing needs that you can exploit.
190,000 experts and 1.5 million managers and analysts short: Services could drive sales
Big Data is commonly perceived as relying heavily on automation to achieve its business value, and that perception is true. Even so, however, organizations need real people to direct the analysis, interpret the results, and transform observations into actionable business insights, and those people will be in short supply. According to the McKinsey Global Institute, "By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions."
Services already accounted for the largest portion of Big Data revenue at giants like IBM, HP, and Oracle in 2012. This may be the most crucial Big Data market opportunity for VARs. Get up to speed so that you can provide the services your customers need.
Overall, the Big Data market opportunity looks uniquely beneficial to VARs able to step up and take advantage of it. How do you plan to do so? Share your thoughts in the comments.