There are as many possible applications of Big Data as there are use cases for it, and the use cases are nearly infinite. Of all those applications, Big Data's ability to enable a social business may be one of the most compelling—both for VARs and their customers. Social business can make organizations far more connected, efficient, and responsive, adding tremendous value no matter the vertical. If you're looking to start a client conversation around the need to build a social business, brush up on these six social business patterns, identified by IBM in their white paper, "Social Business: Patterns in achieving social business success by leading and pioneering organizations," to maximize your success.
Social Business Pattern 1: Finding Expertise
Identifying the exact personnel and resources needed to solve any given business problem can prove challenging for any organization but is especially problematic in very large or distributed businesses, in which no individual can know the exact expertise or capabilities of every single other individual involved. Social business can address this by providing processes to rapidly locate the appropriate personnel or content needed to solve a problem when it arises. This maximizes the value of an organization's teams and resources at all times.
Social Business Pattern 2: Gaining External Customer Insights
As with the first of these social business patterns, the larger an organization (and the broader its range of offerings and campaigns), the more challenging it becomes to keep track of market response and opportunities. By automating the process, social business can make companies more responsive to product and campaign problems, quicker to jump on market opportunities, and better at finding and rewarding influencers who can make or break a campaign.
Social Business Pattern 3: Increasing Knowledge Sharing
At the heart of any organization's success is the knowledge its employees have and their ability to share that information with those who need it. Social business enables the faster and more efficient sharing of this knowledge among individuals and teams, supporting more educated innovation and cutting down on time wasted searching for necessary information.
Social Business Pattern 4: Improving Recruiting and Onboarding
The previous social business patterns dealt primarily with an organization's existing human resources. Those resources are always in flux, however. Companies that conduct their recruiting and onboarding using social business tools often find themselves in a better position to identify, attract and hire the best possible candidates for any given job. Rather than sifting through a pool of less-than-ideal candidates from traditional hiring channels, social business allows companies to proactively find and engage with candidates.
Social Business Pattern 5: Managing Mergers and Acquisitions
There comes a time in many businesses' histories when mergers and acquisitions change the corporate landscape and culture. Social business can smooth the way by enabling faster, better meshing of merged organizations. It cuts down on culture clashes and culture shock and paves the way for the creation of a unified company culture and community, enabling newly formed entities to move smoothly towards a shared vision.
Social Business Pattern 6: Enabling and Improving Workplace Safety
For many businesses, workplace safety means more than just a poster on a breakroom wall. As regulations and policies change, organizations must find ways to quickly and effectively communicate those changes to all employees. Social business supports this through communication channels that can reach the largest audience and connect the most relevant experts with the workers who need their help.
These social business patterns represent six big steps forward for the companies willing to adopt them. Are you ready to help your customers get started? If you aren't, remember that Ingram Micro specialists are here to point you in the right direct.
What could social business do for your customers? Tell us your thoughts in the comments.