Are you looking to dip your toes into the mobile point-of-sale (mPOS) market, or is it already a part of your value-added reseller business? Either way, you might need some prompts to get your customers talking. Here are seven questions to start with:
Are you looking for a full-featured POS solution with low startup costs and predictable monthly fees?
Startup costs can be difficult to manage for many merchants, preventing them from turning a profit or succeeding in a new business venture. The good news is that there are more and more mPOS solutions with a low barrier to entry. With hardware-as-a-service and software-as-a-service models, business owners pay subscription fees that include regular software updates and automatic security patches.
Would storing POS data in the cloud simplify your operations?
For smaller businesses, and those with limited or no IT departments, managing data on site can be a hassle. It can also lead to security lapses and difficulty complying with PCI regulations. Pairing mPOS with cloud data storage helps simplify day-to-day operations, locks down customer card data more securely, and gives merchants needed information about customer purchases.
Is personalized service a hallmark of your business?
Many boutique retail businesses put a premium on personalized customer service. But it’s not always easy to find the right tools. mPOS devices give associates the flexibility to assist customers anywhere in the store and the data needed to locate just the right item, color, or size.
Would more information about what individual customers are buying help you improve sales?
It can be difficult to get a handle on individual customer preferences, but it can be a crucial step in encouraging repeat purchases. An mPOS solution will offer more easily accessible data about what and how often customers are buying. Once you have that information, you can better tailor coupons and offers to your loyal patrons.
Does your business experience peak traffic hours when it’s difficult to serve customers quickly?
mPOS turns a line of rushed people into a group of happy repeat customers by getting them out the door quickly. For restaurant owners, long lines at breakfast or lunch can cause prospective patrons to eat somewhere else. A line at checkout in a retail store can lead to abandoned purchases. With mPOS, managers and employees can take orders and accept payments without losing sales.
Do you have limited space in your store for POS hardware?
Most mPOS systems need less dedicated cash wrap space than traditional wired units. Often a mobile solution includes a tablet with a card reader plus a wireless printer and a connection to a cash drawer. If a business owner wants to add mobility to an existing POS, the mobile devices are easily stored when not in use.
Would you like to get more customers active in your loyalty program?
While many customers sign up for rewards programs, they don’t always remember to access the benefits. An mPOS solution integrates with loyalty programs, showing employees when customers have available rewards, and making it easy to apply them. Merchants also see when rewards members are in the store, offering incentives for customers to buy and get to that next level.
Asking these questions helps you get the conversation started with your clients and gives more insight into how you can help them succeed.
What questions do you ask when talking with clients about mPOS?