“It’s easier to upsell existing customers than it is to find new ones.” This statement has never been truer, thanks to new technologies, business models and powerful solutions that help you save your customers time and money while increasing efficiencies.
Take, for instance, the tried and true warehouse. A warehouse management system (WMS) includes software and operational processes that help businesses manage and control goods or materials from the time they arrive at the warehouse until they are sold to a customer. With the rise of omnichannel commerce, it’s never been more important for retailers to manage their inventory efficiently, and this is often a central function of a WMS package, which can assist with everything from putting product away to picking it for an order prior to shipment. If you’ve been working with your customers on omnichannel solutions, you’ve got a great upsell opportunity waiting for you in the warehouse.
Years ago, WMS solutions were limited to some software, barcode scanners, printers and a wireless network, but today there’s an array of robust solutions and services available. If you currently sell WMS solutions or have customers who could benefit from one, here’s a cheat sheet of some of the more common technologies they include:
- Barcode printer—Most customers will require some level of desktop barcode printers. Mobile printers add flexibility and give your customers the ability to print on-demand in the warehouse or on the store floor.
- RFID printer—RFID still comes at a cost, but one that’s more than justified for certain applications.
- Media—Consumables such as shipping labels, shelf tags, location labels and RFID tags can create a nice stream of recurring revenue for solution providers.
- Industrial barcode scanner—Scanners with the appropriate read range will simplify inventory management while reducing errors.
- Rugged mobile computer/terminal with barcode scanner/RFID reader—These devices come with a variety of options such as screen size, computing power, protection from drops and the elements, and scanning range and connectivity (e.g., Wi-Fi, Bluetooth).
- Desktop PCs and laptops —Warehouse staff will need access to the WMS when scanning inventory with barcode scanners.
- Wireless network—In most cases, a strong wireless network with even coverage is necessary to support warehouse users. Ensure that enough access points are in place to eliminate dead spots.
- Voice picking—Picking items in a warehouse is one of the costliest areas of operations. Keeping warehouse employees’ hands free when they’re picking items can be a real time-saver. In fact, most organizations experience 20% to 30% efficiency gains with voice picking.
- Network security—No solution today is complete without a layer of security to ensure bad actors are kept from accessing your clients’ data.
With such a broad array of technology available for resale, it’s clear why the warehouse management space has continued to create strong opportunities for solution providers. If you’d like assistance in bringing any of these solutions to your customers, contact Daryl Schuster
, Ingram Micro’s DCPOS expert.